Lead and manage onsite studio production of videos, podcasts, graphics, and animations. Collaborate with departments to scope projects, manage budgets and schedules, direct multi-camera and live broadcasts, and use Adobe Creative Suite for content creation. Coach and develop team members, ensure technical and professional standards, and deliver solutions aligned with brand and organizational goals.

Lead CDP strategy and digital personalization initiatives, oversee CDP implementation and steady-state operations, drive audience segmentation and journey orchestration, shape platform roadmaps, translate business goals into scalable MarTech solutions, coordinate cross-functional technical and business teams, and influence strategic direction across multiple workstreams to improve customer engagement and employee experience.

Lead development and execution of customer-centric marketing and commercial strategies; guide teams, apply systems thinking, validate outcomes with clients, use CRM and digital marketing tools, coach high-performing diverse teams, and identify growth opportunities to drive revenue.