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As Manager of Digital Marketing, you will develop and execute a digital marketing strategy, lead a team in enhancing campaigns across various digital channels, and optimize performance focusing heavily on the healthcare IT sector. Responsibilities include managing SEO, SEM, analyzing audience insights, budget management, and improving conversion rates through collaboration with internal teams.
The Digital Marketing Manager will develop and implement strategies to optimize digital marketing campaigns for a SaaS healthcare IT company. Responsibilities include managing a marketing team, leading performance marketing efforts across digital channels, testing and optimizing campaigns, budget management, and analyzing campaign performance to enhance user engagement and conversion rates.
The Director of Demand Generation leads the marketing team in executing data-driven B2B marketing programs. Responsibilities include budgeting, campaign strategy, managing digital channels, ensuring collaboration with sales, and evaluating the impact of demand activities on sales pipeline and revenue.
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