The Senior Product Marketing Manager will shape product messaging and go-to-market strategies for B2B healthcare solutions, fostering collaboration across teams to drive product adoption and revenue growth.

Lead and execute integrated demand-generation campaigns for Claims and Reference + Affiliation verticals. Define target segments, test and scale growth tactics across paid media, email, web, and events, analyze performance to optimize pipeline contribution, and collaborate with product, sales, and marketing leadership to drive measurable revenue growth.