Lead global creative direction for the HERE brand: define visual identity, tone, and storytelling; develop scalable creative frameworks; oversee campaign and production work; align brand governance with design systems; enable global teams via toolkits and training; integrate AI-enabled tools to improve creative workflows and measure performance.

Lead end-to-end B2C mobile app marketing: brand building, go-to-market, full-funnel growth (awareness to retention), campaigns, measurement, monetization, and cross-functional execution. Own budgets, analytics, launches, lifecycle journeys, and experimentation to meet aggressive growth targets.

Lead Americas field marketing to define and execute regional demand generation and ABM programs that drive pipeline and revenue. Build and mentor a regional team, partner with sales, product marketing, and partners, run events and multi-channel campaigns, adopt AI use cases, set KPIs, analyze performance, and optimize go-to-market execution.