Top Healthtech Marketing Jobs

Owns Flatiron Health’s external and scientific communications strategy, including integrated campaigns, executive thought leadership, scientific storytelling, social media, media relations, and communications governance. The role translates complex oncology science and product innovation into compelling narratives, manages corporate social channels and communications tools, supports conferences and publications, advises senior leaders, and coordinates cross-functional stakeholders, vendors, timelines, and brand consistency.

Own provider-side product marketing at Grow Therapy, leading go-to-market strategy, positioning, messaging, launches, segmentation, lifecycle channels, and product adoption. Partner with Product, Design, and Growth to translate features into compelling narratives, manage email and in-product marketing, run experiments, analyze performance, and incorporate provider feedback, market trends, and competitive insights into marketing and product strategy.

The Director of Yield Management owns portfolio-level monetization strategy across direct and programmatic channels for DOOH and mobile products. Responsibilities include setting floors, rate cards, packaging, deal structures, auction rules, and forecasting models; running pricing experiments; building dashboards; managing SSP partnerships; coordinating ad server and OMS configurations; and partnering with Ad Operations, Sales, Data, Engineering, Product, and executives. The role also manages and develops one direct report.

Own provider acquisition and community to recruit, retain, and activate licensed therapists. Run end-to-end campaigns (paid, email, referrals, conferences), produce provider-facing content, design community programs and events, and lead market launches to ensure supply coverage. Measure impact with qualified applications, cost per acquisition, retention, and referral metrics.

Own lifecycle marketing from first touch through onboarding and early treatment. Design and execute multi-channel email, SMS, push, and in-app campaigns; build segmented automated workflows and behavioral triggers; run A/B and multivariate tests; analyze funnel and cohort data; partner with Analytics, Design, and Product; and manage lifecycle platforms to increase signups and reduce drop-off.

Manage end-to-end planning, execution, and logistics for industry, hosted, and client events. Coordinate vendors, budgets, sponsorships, onsite teams, and cross-functional collateral with sales, design, and content. Research event opportunities, measure ROI, and support demand generation to drive customer relationships and business objectives.

Own the strategic roadmap for brand media allocation, audience targeting, and measurement. Bridge upper-funnel brand building with lower-funnel Patient Starts, manage CTV and paid social campaigns, build MMM or multi-touch attribution frameworks, oversee multi-million-dollar media budgets, present to executives, and manage external media agencies and cross-functional stakeholders.

Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.

Lead Zocdoc's organic social strategy, develop social content, manage community engagement, optimize performance, and align cross-functional efforts to enhance brand perception.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.