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AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Designs and leads content strategy for Expedia and Insurance product experiences, including onboarding, education, transactional flows, notifications, and loyalty journeys. Responsibilities include UX writing, information architecture, content modeling, research-driven testing, analytics, accessibility, localization, content audits, and stakeholder facilitation. The role influences cross-functional teams to create scalable, inclusive, customer-focused experiences and explores AI technologies to improve content strategy and efficiency.
Top Skills:
AIStructured ContentUi Frameworks
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