Lead and build a strategic UX research program to generate foundational customer insights, create durable frameworks (mindsets, JTBD, journey maps), partner with analytics/data science, influence product and executive decisions, mentor teams, and establish research methods and tooling to shape product and business strategy for enterprise IT customers.

Lead a strategic UX research program for enterprise B2B software: define research agenda, build customer frameworks (mindsets, JTBD, journeys), combine qualitative and quantitative signals, partner with analytics and data science, influence product and executive leadership, mentor teams, and establish research methods, tooling, and standards.