Leads end-to-end product design for customer-facing digital experiences, including UX/UI design, research, prototyping, validation, implementation, and optimization. Partners with Product, Engineering, Marketing, Brand, Content, and SEO teams to improve acquisition, engagement, and conversion. Uses AI-assisted design workflows, analytics, experimentation, and design systems to create scalable experiences. Mentors designers, facilitates critiques, and advocates for accessible, customer-centered design.