Leads ServiceNow’s Measurement & Modeling team, defining product measurement strategies, metrics, and models linking user experience to business outcomes. Oversees AI-enabled research, analytics, data science, engineering, and measurement product delivery. Partners with product, design, research, and data leaders to translate findings into strategic decisions, builds a high-performing global team, develops talent, and advances innovative measurement practices.

Designs and operates production data platforms and pipelines for CRM Agentic AI. Defines agent evaluation metrics, ground-truth labeling standards, datasets, quality gates, and automated evaluation infrastructure using execution logs and LLMs. Builds dashboards and reproducible reporting, establishes data and validation standards, partners with product, engineering, and data science teams, mentors junior engineers, and generalizes evaluation practices across AI products.

Lead paid media measurement strategy to connect campaign performance to pipeline and buying-group engagement. Define KPIs, govern taxonomy, synthesize multi-source data, interpret attribution and MMM results, and translate insights into budget, channel, and audience recommendations. Partner with media agencies, data science, and stakeholders to improve measurement maturity, run Test & Learn programs, and present executive-level data storytelling driving business impact.