Zwitsal Brand Lead

Unilever is currently hiring for Zwitsal Brand Lead based in Grha Unilever, Indonesia
 

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate in building a brand that inspire and support parents with babies and kids, then this role is just for you!

Key Responsibilities
Brand & Business Growth

• Develop and execute annual and long-term brand strategies aligned with category growth ambitions.
• Drive market share, penetration, brand equity, and profitability goals.
• Lead integrated business planning and translate consumer opportunities into actionable growth initiatives.
• Identify whitespace opportunities and growth platforms across Baby Care segments.

Consumer & Market Understanding

• Build deep understanding of parents, caregivers, babies, and emerging parenting trends.
• Analyze market, consumer, competitive, and channel data to identify growth opportunities and risks.
• Translate insights into winning brand strategies, innovations, and communication plans.

Innovation & Portfolio Management

• Lead innovation projects from concept generation through launch and post-launch evaluation.
• Manage product portfolio, architecture, pricing, and proposition development.
• Collaborate with R&D, Supply Chain, Regulatory Affairs, and Customer Development to deliver successful innovations.

Brand Communication & Digital Excellence

• Develop impactful communication strategies across paid, owned, and earned channels.
• Lead creative development and campaign execution to strengthen brand relevance and differentiation.
• Drive digital-first marketing initiatives, content strategies, and community engagement.
• Ensure strong execution across consumer touchpoints, including e-commerce and modern trade channels.

Performance Management

• Own brand performance tracking including sales, market share, and brand health.
• Manage brand budgets effectively and optimize investment allocation.
• Deliver clear business recommendations through robust performance analysis.

Stakeholder Leadership

• Lead and influence cross-functional teams to deliver business objectives.
• Build strong partnerships with agencies, research partners, professionals, and external stakeholders where relevant.
• Foster a high-performance, collaborative, and consumer-centric culture.

Candidate Criteria

Experience & Qualification

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum of 5 years of experience in brand management or marketing.

• Proven track record of successfully developing and implementing brand strategies to drive growth and increase market share.

• Strong understanding of consumer behavior, market trends, and competitor analysis.

• Experience in managing cross-functional teams and collaborating with internal and external stakeholders.

• Demonstrated leadership abilities, including the ability to inspire and motivate team members.

• Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.

Skill

• Excellent communication and presentation skills, with the ability to articulate brand vision and strategy effectively.

• Analytical mindset with proficiency in data analysis and interpretation to make informed business decisions.

• Creative thinking and problem-solving skills, with a passion for innovation and driving change.

• Proficiency in marketing tools and software, including but not limited to, CRM systems, market research tools, and project management software.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.