The Role
Drive revenue growth through GSM and Airtel Money customer acquisition, distribution expansion, retail trade management, and leadership of field sales teams. Implement zonal sales strategies, achieve KPIs, execute market penetration programs, recruit and manage franchise and distribution partners, enforce branding and operating standards, manage resources, and resolve trade or network issues.
Summary Generated by Built In
Reporting to the respective Zonal Business Manager, the role holder will be responsible for driving the growth of business and generation of revenue through GSM and Airtel Money customer acquisition, growing distribution infrastructure and effective management of the retail trade including supervising a field sales team within the assigned market.
ResponsibilitiesResponsibilities for the role include but are not limited to:
- Implementation and adoption of effective distribution strategy to grow sales within the assigned zone
- Ensure achievement of set key performance indicators as cascaded for the role
- Prepare, plan and execute sales programs aimed at market penetration, relationship building, and market share growth to achieve required extraction per site in the market
- Ensure internal collaboration, teamwork development and implementation of key management and sales routines
- Effectively manage team and allocated resources by ensuring discipline and complete adherence to the set ways of working and standards
- Support achievement and compliance to Airtel Kenya branding/merchandising standards in the assigned market
- Profile, pitch, recruit and manage Franchise partners and Distribution outlets in the market to drive market penetration & availability.
- Escalate any trade or network issues to the Line Manager and follow up for closure
- Minimum of a Diploma or Graduate degree
- 4 to 6 years hands on experience in distribution and retail indirect sales within telecoms or FMCG industry
- Goal oriented with demonstrated leadership skills capable of leading a disciplined effective team
- Intermediate knowledge of business finance principles
- Good business acumen with data analytical skills
- Good presentation and effective communications skills
- Proven ability to drive operational excellence through effective project execution, stakeholder management, and timely delivery of business objectives.
- Excellent negotiation and interpersonal skills
- Flexible and capable of working in any region across the country
Skills Required
- Diploma or graduate degree
- 4 to 6 years of hands-on experience in distribution and retail indirect sales within the telecoms or FMCG industry
- Demonstrated leadership skills and ability to lead an effective team
- Intermediate knowledge of business finance principles
- Business acumen and data analytical skills
- Presentation and effective communication skills
- Ability to drive operational excellence through project execution, stakeholder management, and timely delivery of objectives
- Negotiation and interpersonal skills
- Flexibility to work in any region across the country
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The Company
What We Do
Airtel Africa is a leading provider of telecommunications and mobile money services, operating in 14 countries across sub-Saharan Africa, offering mobile voice, data, and financial services.
