Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
THE ROLE
Own the creative voice of the world's most-watched brand on YouTube Shorts.
MrBeast is building the most influential creative studio on the planet. As YouTube Shorts Creative Lead, you will be wholly responsible for how our brand shows up on YouTube Shorts from a creative standpoint. You will bring an instinctive understanding of what makes content move on the platform and the creative conviction to make it happen at the highest level. This is a rare opportunity for a creative who is truly native to vertical video and understands how to shape platform culture. You will lead a dedicated team of creatives while working alongside a Social Analytics Lead, focusing exclusively on ideation and execution for YouTube Shorts.
You will own the creative output of MrBeast's YouTube Shorts presence. Your job is to lead the entire creative process from initial brainstorming through post-mortem content evaluation. You will guide a writers room, manage a team creatives, handle high-volume output, and pitch ideas with conviction. The best short-form creators know that horizontal video formats do not automatically translate to vertical content. You will bring a point of view specific to YouTube Shorts, its audience, and its rhythms, translating that into consistent, high-volume content that feels native to the platform while remaining unmistakably MrBeast.
WHAT YOU'LL DO
- Generate and pitch high-impact creative concepts for YouTube Shorts on a continuous basis.
- Lead a team of creatives and direct a dedicated writers room.
- Own the full creative lifecycle from brainstorming through post-mortem content evaluations.
- Direct and film short-form vertical content hands-on.
- Manage high-volume production schedules without sacrificing creative quality.
- Collaborate closely with our Social Analytics Lead to translate platform intelligence into executable creative.
- Stay obsessively current with YouTube Shorts trends, formats, and platform shifts.
- Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast.
- Participate in regular creative reviews and after-action analysis to sharpen output over time.
- Work cross-functionally with creative, production, and social teams to bring concepts to execution.
WHAT YOU'BRING
- Genuine, platform-native fluency on YouTube Shorts and a clear understanding of vertical versus horizontal content.
- A proven track record of producing vertical content that performs, whether for a creator, brand, agency, or yourself.
- Direct experience filming and directing short-form content.
- Experience collaborating with prominent talent, creators, or celebrities.
- A calm, level-headed demeanor with the ability to manage high-volume output in a fast-paced setting.
- Video editing experience is a plus.
- Strong creative instincts and the confidence to pitch ideas with clarity and conviction.
- The ability to work at speed without sacrificing quality of thinking.
- Coachability, low ego, and a genuine hunger to operate at the highest level of creative.
- Comfort working in a high-pressure, feedback-rich environment where the standard is world-class.
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Skills Required
- Platform-native fluency in YouTube Shorts and understanding of vertical versus horizontal content
- Proven track record producing successful vertical content for a creator, brand, agency, or personal channel
- Direct experience filming and directing short-form content
- Experience collaborating with prominent talent, creators, or celebrities
- Ability to manage high-volume output in a fast-paced environment
- Strong creative instincts and ability to pitch ideas clearly and convincingly
- Ability to work quickly without sacrificing quality
- Coachability, low ego, and hunger to operate at a high creative level
- Comfort working in a high-pressure, feedback-rich environment
- Video editing experience
What We Do
The YouTube Streamy Awards' 2020 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha
