Key Responsibilities
- Conduct keyword and topic research for YouTube to identify high-impact opportunities and inform content strategy.
- Optimize video metadata (titles, descriptions, tags, thumbnails, filenames, and playlists) to maximize visibility and click-through rate.
- Analyze channel and video performance using YouTube Analytics and other SEO tools to identify trends, opportunities, and actionable insights.
- Perform competitor and trend research within the client’s niche to uncover content and optimization gaps.
- Optimize video distribution and promotion strategy, including playlists, linking, and cross-platform promotion.
- Collaborate closely with Paid Media, Analytics, and Content teams to align YouTube SEO efforts with broader marketing goals and campaigns.
- Stay up to date with YouTube algorithm changes, SEO best practices, and emerging trends to continuously improve channel performance.
Skills & Qualifications
- Proven experience optimizing YouTube channels or videos with measurable performance growth.
- Strong understanding of what makes a good video: including factors that drive retention and engagement (hook, pacing, storytelling, end-screens, cards, etc.).
- Proficiency with YouTube Studio, TubeBuddy, VidIQ, Google Trends, and related keyword research or analytics tools.
- Data-driven mindset with the ability to interpret analytics and translate insights into actionable strategies.
- Strong collaboration skills and able to work cross-functionally with Paid Media, Content, and SEO teams to ensure cohesive campaign execution.
- Excellent communication and reporting abilities, comfortable presenting findings and recommendations.
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What We Do
Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 250,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our people work across offices in North America, Europe, and Asia serving our global clients in the markets that matter to them. • Global team of 2,100+ • Offices in North America, Europe and Asia • Quality Certifications: ISO 9001:2015, ISO/IEC 27001:2013, ISO 17100:2015, ISO 13485:2016, ISO 18587:2017 • Accredited professional translators and interpreters for 250+ languages www.welocalize.com
