Ready to shape the future of Bike content on YouTube and inspire riders around the world?
Then this is for you!
Join our Bike Media Network Team in Salzburg, Austria, and play a key role in the ideation, development, production, and strategic direction of Bike content that fuels brand love and captivates audiences worldwide.
In a nutshell
In this role you'll be working at the intersection of creativity and strategy, you’ll craft and execute dynamic video projects that resonate with the global Bike community while aligning with Red Bull’s overarching marketing objectives. You’ll bring an editorially sharp, audience-first mindset to designing a year-round content plan informed by insights into audience behavior and media trends. By collaborating closely with internal teams, external partners, and regional markets, you’ll ensure that every piece of content reflects Red Bull’s creative standards, platform best practices, and brand guidelines. With a blend of innovation, intuition, and storytelling expertise, you’ll help drive reach, relevance, and impact for Red Bull on YouTube—and far beyond.
Content Strategy & Creative Development
In this role, you’ll develop creative and strategic content concepts that translate global marketing objectives into relevant, audience-first YouTube content. You’ll craft formats and stories that excite new viewers while strengthening the existing community, ensuring every piece of content delivers against clear KPIs and measurable outcomes.
YouTube Excellence & Performance Optimization
You’ll establish best-in-class practices for designing and optimizing content on YouTube, with a strong focus on thumbnail development, title optimization, and viewer retention. By leveraging platform mechanics and insights, you’ll continuously boost the performance of the Red Bull Bike channel and shape content that drives organic reach.
Production Leadership & Cross-Functional Collaboration
You’ll plan and execute dynamic video projects that captivate the global Bike community and elevate the overall quality of Red Bull’s content. From the initial idea through to final delivery, you’ll ensure every production is authentic, creatively compelling, and executed to the highest standard.
You’ll work closely with international Red Bull markets and key stakeholders to develop ideas, provide feedback, and ensure all content aligns with global strategies, creative guidelines, and brand principles. Acting as a strategic partner, you’ll help guide teams across the organization toward producing impactful YouTube content.
Qualifications- 3+ years of YouTube production experience with a portfolio that shows growth and strong-performing content.
- Solid end-to-end production skills, from concept to delivery, and a good understanding of production best practices.
- Strong writing skills for scripts, story outlines, and creative direction.
- Confident video editing abilities, including basic VFX understanding and proficiency in Adobe Creative Suite.
- Good knowledge of YouTube best practices, especially titles, thumbnails, and audience retention.
- Team-oriented mindset with genuine interest in Red Bull’s sports properties and the cycling ecosystem.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.303 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
