Key Responsibilities
- Conduct keyword research to inform Cogent’s YouTube SEO and social tagging strategy.
- Input and optimize metadata across all existing and future videos.
- Identify and remove duplicate videos to streamline the channel’s library.
- Update video file names for SEO consistency and searchability.
- Revise and enrich video descriptions with detailed, audience-relevant information and strong calls-to-action.
- Collaborate with the marketing team to improve ChatGPT video description templates for future automation and quality.
- Optimize video titles with strong keywords and relevant company names.
- Create and test new video thumbnails—designing both branded graphic versions and personality-driven versions (e.g., featuring interviewee cutouts)—to track clickthrough performance via A/B testing.
Qualifications
- Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Strong understanding of YouTube SEO and content optimization principles.
- Basic design skills (Canva, Photoshop, or similar) for thumbnail creation.
- Familiarity with keyword research tools a plus.
- Excellent attention to detail, organization, and analytical thinking.
What You’ll Gain
- Hands-on experience managing and optimizing a growing YouTube channel.
- Practical exposure to SEO, digital content strategy, and A/B testing.
- Mentorship from an experienced marketing team focused on content performance and branding.
- A tangible portfolio project showing measurable improvement in visibility and engagement.
Top Skills
What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.
Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.
At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.
Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.
At Cogent, your business is our business — let's build something together.
Website: www.cogentanalytics.com
Email: [email protected]
Phone: (336) 665-8154
