Accepting applications until: 4 April 2025Job Description
Your new role - YouTube Manager
Do you understand what makes a good YouTube video? And what makes people want to actually click through to it? This is a role for someone with a passion for journalism and story-telling, an instinct for what will work online – and the brain to use analytics to guide and adapt your strategy.
As the YouTube Manager at LBC, you’ll work with some of the biggest names in media and entertainment – and they’ll give you plenty of material to work with! Creating high-quality product to grow our one million+ subscribers is the aim.
Key Responsibilities
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Creative Writing (20%): Write engaging title and copy for YouTube videos.
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Photo/video editing (30%): Edit video compilations, interviews and debates, and create engaging thumb-stopping thumbnails to accompany them.
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Analytics and strategy (50%): Study the data to determine topics and themes that perform well and identify patterns within our on-air content to hit consistently high numbers.
What You’ll Love About This Role
Think Big: We’ve got a million subscribers now, but there are 70 million people in the country and over a billion English speakers in the world. How big can we grow? Let’s push the ceiling.
Own It: Be responsible for the health and growth of LBC’s biggest social media platform.
Keep it Simple: Build our subscribers with high-quality content.
Better Together: Collaborate with a team of social media and journalism experts to make our content as good as it can be.
What Success Looks Like
In your first few months, you’ll have:
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Learnt the ins and outs of what makes LBC’s audience tick.
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Continued our trajectory of subscriber growth.
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Identified set-pieces within our on-air output that can be repeated to grow a regular audience (PMQs analysed, for example).
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Gotten stuck into the analytics and metrics to devise strategy and guide other members of the team.
What You’ll Need
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Video/photo editing: Experience with Adobe Premiere Pro and Adobe Photoshop, or at the very least the willingness and ability to take to it quickly.
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Attention to Detail: Meticulousness in ensuring every piece of content is polished and as tight as it can be.
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YouTube nativity: An awareness of what works well and how users consume content on the platform.
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Interest in news: You don’t need to be a voracious consumer of news, but you should know who Keir Starmer is and read a newspaper.
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Flexibility: Sometimes that big interview will be in the morning. Sometimes it will be in the evening. Maybe it’s on the weekend? You’ll need the willingness to plan your schedule and seek out video views, not wait for them to come to you within a standard 9-5.
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at [email protected], we’ll be happy to help.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
