Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Contract Duration: 12 months Location: Mumbai (Hybrid)
About the Role
Crunchyroll is looking for a YouTube Operations & Content Specialist to support and grow our India YouTube presence. This role will focus on content planning, channel operations, audience growth, and rights-safe publishing.
The ideal candidate understands YouTube deeply, is comfortable working with content operations, and can balance creativity with structure. Familiarity with anime is a plus but not mandatory.
Key ResponsibilitiesYouTube Channel Operations- Manage day-to-day uploads, scheduling, metadata, thumbnails, and playlists.
- Execute content plans including shorts, long-form clips, and community posts.
- Optimize titles, tags, descriptions, and thumbnails to maximize discovery and engagement.
- Track performance and provide insights and recommendations.
- Contribute to the content calendar based on performance data, audience insights, and marketing priorities.
- Monitor platform trends, competitor activity, and audience behavior to inform strategy.
- Support experimentation with formats and creative approaches.
- Ensure content is published in accordance with licensing, platform, and rights guidelines.
- Maintain accurate metadata and IP tagging for reporting and compliance.
- Work cross-functionally with internal teams on campaigns and releases.
- Provide regular reporting and actionable insights on channel performance.
- 5-7 years of experience managing YouTube channels for a brand, creator, or media company.
- Strong understanding of YouTube analytics, and optimization practices.
- Experience with metadata, thumbnail best practices, and content scheduling.
- Comfortable balancing data, creativity, and compliance.
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 5-7 years of experience managing YouTube channels for a brand, creator, or media company
- Strong understanding of YouTube analytics and optimization practices
- Experience with metadata, thumbnail best practices, and content scheduling
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
