Writer
Hästens is looking for a Writer — not a copywriter in the traditional marketing sense, but someone who can capture the culture, craft, and philosophy of the brand in language that matches the depth of what we make.
What you'll do
Write catalogue copy and campaign texts
Develop the Hästens Lexicon — the foundational vocabulary and reference document behind the brand's writing
Conduct interviews and document source references to build out the catalogue's foundation
Help conceive campaign texts and support transcreation of catalogue content across other channels
Help capture and convey Hästens' culture through writing — a core part of this role, not a side task
Who you are
A genuine love of language — you notice sentence structure, study how your favourite authors build a sentence, and know the precise meaning of the words you choose
Well-read in classic literature and history; you've read Shakespeare and it shows in how you think about craft
A deep, literary command of English — vocabulary, nuance, rhythm
You write concisely without losing meaning — every sentence earns its place
Thoughtful and reflective by nature, curious, and motivated by getting better at the craft for its own sake rather than by title or progression
You genuinely believe that quality and craftsmanship are worth paying for — this isn't a brand voice you perform, it's something you already hold to be true
Where and how you'll work
You don't need to live in Sweden, but the role does involve regular travel to Köping: roughly a few days each month on an ongoing basis
There's an initial training period in Köping, Sweden, before shifting to the regular monthly rhythm
Outside of that, you'll need your own space to write, away from Hästens' office — we'd like you to propose what that looks like for you, rather than us dictating it
Skills Required
- Genuine love of language and attention to sentence-level craft
- Well-read in classic literature and history (demonstrable familiarity with Shakespeare)
- Deep, literary command of English including vocabulary, nuance, and rhythm
- Ability to write concisely without losing meaning
- Conduct interviews and document source references for catalogue content
- Develop and maintain a brand lexicon and reference documentation
- Support transcreation and adaptation of catalogue content across channels
- Willingness to travel to Köping, Sweden, a few days each month (initial training period on-site required)
- Ability to provide and describe a personal, quiet writing space outside Hastens' offices
- Thoughtful, reflective, curious, and motivated by craft rather than title/progression
- Belief in quality and craftsmanship consistent with the brand's values
What We Do
Hästens is a Swedish, family-owned bed manufacturer specializing in handcrafted beds and mattresses made with natural materials. Founded as a saddlery in 1852, the company has evolved across six generations into a luxury sleep-products brand. Its offering includes beds, mattresses, bedlinen, pillows, and duvets, with products designed to support restorative sleep through traditional handcraft and carefully selected natural fillings for premium sleep.






