Doctolib is looking for you to join our Patient Marketing team in Berlin as a Working Student in B2C SEO and AI Search (x/f/m)
Patient Marketing helps Doctolib reach patients in Germany with relevant, useful content and strengthen access to healthcare. In this role, you will support content discoverability, content quality, conversion, data analysis, and AI-supported search initiatives.
What you’ll doAs a working student in B2C SEO and AI Search, you will support us in the following areas:
- Content SEO, CMS and editing: support content strategies, maintain WordPress content, and optimize copy for patients and search
- Keyword research, competitor analysis, and reporting: analyze the German health market and monitor SEO performance using tools such as Google Search Console and Semrush
- AI search and cross-functional support: explore generative-AI-supported SEO work and collaborate with B2C Marketing and Patient Content
- How SEO and AI search are applied in a fast-growing health-tech company
- Practical experience in content optimization, CMS workflows, and SEO analytics
- How to collaborate across local and international marketing teams
If you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You could be our next team mate if you:- Are studying marketing, media, communications, journalism, business administration, or a similar field, can work up to 20 hours per week during the semester, and have excellent written and verbal communication skills
- Speak German C2 and English C1 level; French or Italian is a plus
- Are familiar with a CMS such as WordPress and with AI tools such as Claude, Gemini, or ChatGPT
- Have first experience in SEO or content marketing and with tools such as Google Search Console or Keyword Planner
- Have initial experience with Canva or an interest in translation and generative AI
- Have previous experience in marketing, communications, journalism, editorial work, publishing, or healthcare
- A structured and personalized onboarding program through our Doctolib Academy, as well as a wide range of in-house training opportunities
- A flexible working model that allows for hybrid and office-based work
- A Deutschlandticket sponsored by Doctolib, or reimbursement of your semester ticket
- 28 vacation days per year (calculated pro rata according to your working schedule)
- The opportunity to work from EU countries or the UK for up to 10 days per year (eligible after 6 months)
- Company health insurance with many additional benefits and subsidies (eligible after 6 months)
- Regular breakfast in the office and subsidies for your lunch or grocery shopping
- A subsidized sports program with our partner Urban Sports Club
- First Interview with the Hiring Manager
- Case study Interview
- Working Student in part-time: up to 20 hours per week
- Duration: 12 months
- Workplace: Berlin
- Salary: €15 gross/hour - (€16 gross/hour from January 2027)
- Start date: November 2026
- Hybrid setup with 2 office days per week
At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.
To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.
Join us in building the healthcare we all dream of!
All information provided is processed by Doctolib for application management. For data processing details, click here. Please contact hr.dataprivacy(at)doctolib.com to exercise your rights.
Skills Required
- Currently studying marketing, media, communications, journalism, business administration, or a similar field
- Availability to work up to 20 hours per week during the semester
- Excellent written and verbal communication skills
- German language proficiency at C2 level
- English language proficiency at C1 level
- Familiarity with a CMS such as WordPress
- Familiarity with AI tools such as Claude, Gemini, or ChatGPT
- First experience in SEO or content marketing
- Experience with Google Search Console or Keyword Planner
- Initial experience with Canva
- Interest in translation and generative AI
- Previous experience in marketing, communications, journalism, editorial work, publishing, or healthcare
- French or Italian language skills
What We Do
Since Doctolib's creation in 2013, we have had one purpose: strive for a healthier world. 1. We aim to improve the daily lives of care teams by providing them with a new generation of technologies and services. 2. We aim to improve health for all, by offering a fast and frictionless journey for all care episodes, creating new ways for people to receive care and empowering them to become actors of their health. At Doctolib, we are honored to work in the healthcare field and we believe that innovation in healthcare should be handled differently. We apply 4 guiding principles in everything we do: 1. We create helpful solutions for care teams and people. 2. We serve everyone equally and create well-designed and accessible technologies. 3. We team up with our users to strive for a healthier world and act as one team. 4. We protect our users' privacy. It’s their health, their data. To achieve our purpose, we are assembling a team dedicated to improving healthcare, with a human-centric approach and an entrepreneurial mindset. www.doctolib.com
