Workfront Business Product Lead

Why Patients Need You
Technology impacts everything we do. Pfizer's digital and 'data first' strategy focuses on implementing impactful and innovative technology solutions across all functions from research to manufacturing. Whether you are digitizing drug discovery and development, identifying solutions, or making our work easier and faster, you will be making a difference to countless lives.
We are seeking a highly motivated and experienced Workfront Business Product Lead to join our Chief Marketing Office (CMO) at Pfizer. In this role, you will play a critical part in driving the success of our global marketing teams by leveraging Marketing Automation through Adobe Workfront. Your primary responsibility will be to develop and deliver innovative product offerings that support end-to-end workflows for our colleagues and agency partners, enabling them to create compelling content and experiences for our customers.
As a Business Product Lead, you will act as the voice of the customer, collaborating with stakeholders and our digital team to shape the vision and set objectives and key results (OKRs) for our Workfront product. Your success in this role will be measured by your ability to ensure that the product continues to deliver efficiency and effectiveness, while meeting the evolving needs of our marketing organization.
How You Will Achieve It

• Develop a product strategy and vision that delivers value to customers, aligning with the priorities of the marketing organization.
• Consolidate and prioritize outcomes, business needs, and technical demands from marketing and agency teams.
• Collaborate with internal digital teams, UX experts, and stakeholders across commercial and medical divisions to create a product roadmap that streamlines our creative, media, and CRM processes, while collecting critical meta-data for optimizing customer experiences.
• Demonstrate excellence in product management by combining business and technology knowledge to develop and manage product roadmaps, define meaningful OKRs, and drive value and impact.
• Align stakeholders, manage product roadmaps, coordinate user-acceptance testing, drive user adoption, and advocate for the product.
• Conduct monthly product councils and quarterly business review meetings to gather and prioritize outcomes and share strategic roadmaps with sponsors and stakeholders.
• Track engagement with the platform and analyze usage trends by function, geography, and business unit. Proactively share user engagement metrics and insights with Marketing and Digital leadership, identifying opportunities to deliver value throughout the organization.
• Gather user engagement data, conduct research, and gather customer feedback to contribute to new and integrated solutions across the MarTech stack.
• Gain a comprehensive understanding of the capabilities and limitations of Adobe Workfront in order to effectively identify and evaluate potential solution options.
• Cultivate a collaborative environment that promotes effective communication between development and business teams, ensuring a shared understanding of objectives and capabilities.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications
Must-Have

• BA/BS in business, engineering, computer science, or other related field.
• 10+ years of proven experience as a product manager or similar role, preferably in the marketing technology (MarTech) space.
• Strong understanding of marketing automation platforms, specifically Adobe Workfront.
• Experience leading product teams with agile development methodologies.
• Excellent strategic thinking, problem-solving, and project management skills.
• Ability to effectively communicate and collaborate with stakeholders at various levels of the organization.
• Strong analytical skills and ability to use data to drive decision-making.
• Proactive and self-motivated with a passion for driving innovation and continuous improvement.
• Advanced knowledge of the product development life cycle, design, and data analytics
• Experience with enterprise level applications from Proof of Concept to maintenance of mature environments
• Role model for Pfizer values (Courage, Excellence, Equity, Joy).
• Role will be responsible for multiple geographies but requires flexibility to work with US time-zone.

Nice-to-Have

• Master from an accredited college or university is helpful and preferred in one of the following or related fields: Business (MBA), Engineering, Operations Research, Management Science, Economics, etc.
• Prior experience as platforms and technology product manager / business lead in pharma or in a high-growth startup

Other Job Details:

• Last Day to Apply: December 25, 2024
• Additional Locations: Any US Commercial PFE Site, PA Collegeville, IL Lake Forest, FL Tampa or Europe - Any Pfizer Site
• Position is hybrid and will require to work 2 to 3 days per week from site
• Relocation support available

#MarTech #Adobe #AdobeWorkfront #WorkfrontBusinessProductLead #WorkFrontProduct
The annual base salary for this position ranges from $149,200.00 to $248,600.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $134,300.00 to $223,800.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Information & Business Tech
#LI-PFE