Wireless Channel Marketing Manager - Bilingual English/French Preferred

Posted Yesterday
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Toronto, ON, CAN
In-Office
80K-80K Annually
Mid level
Other
The Role
Leads end-to-end below-the-line marketing programs for Motorola across Canadian retail, carrier, and field channels. Manages promotions, contests, incentives, events, partnerships, budgets, vendors, fulfillment, and compliance. Coordinates field teams, agencies, finance, and internal stakeholders to deliver programs on time and within budget. Requires wireless channel marketing experience, strong project management, and cross-functional execution skills. The role is hybrid in Toronto and includes occasional travel.
Summary Generated by Built In
At A Glance

The BTL Marketing Manager is responsible for planning, executing, and managing below‑the‑line (BTL) marketing initiatives for the Motorola program within Canada. This role drives in‑market execution across retail, carrier, and field activations, ensuring flawless delivery of incentives, contests, demos, giveaways, and partnerships while managing budgets, vendors, and internal stakeholders.


This position requires you to work out of our Toronto office 2-3 days per week.

Minimum PayCAD $80,000.00/Yr. Maximum PayCAD $80,000.00/Yr. What We Offer
  • Weekly competitive pay with bonus potential
  • Health and wellness benefits plans
  • Paid time off and holidays
  • Paid training, drive time, and mileage between store locations
  • Technology reimbursement
  • Referral bonus
  • Opportunity to work with a growing company that actively rewards and promotes its employees
What You'll Do
  • Lead end‑to‑end execution of BTL marketing programs for Motorola Insiders, including activations, contests, incentives, and retail initiatives
  • Manage administrator responsibilities, including prize ordering and fulfillment, NPI support, training localization, demo mode localization, and Costco skid coordination
  • Own finance and budget management, including internal budget tracking and alignment with finance teams
  • Execute and support partnership initiatives, including TVCs, on‑site branding, banding, and activation execution
  • Oversee contest and promotional mechanics, including social, CRM, contests, GWP, and reward & recognition execution
  • Develop and execute carrier programs, including incentive creation, sourcing, T&Cs, fulfillment, and compliance
  • Manage GWP programs, including sourcing, logistics, fulfillment, and vendor coordination
  • Plan and support in‑market events, such as lunch/dinner launches, lobby activations, and retail launch moments
  • Coordinate closely with the field team, ensuring alignment, timelines, materials, and execution readiness
  • Act as the primary point of contact for cross‑functional teams, agencies, and vendors to ensure on‑time, on‑budget program delivery
What You'll Bring

Experience and Education:

  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
  • 3+ years of experience in Channel Marketing
  • Proven experience managing promotions, incentives, contests, and retail programs
  • Experience working with field teams, carriers, and retail partners preferred
  • Wireless experience is required

Skills and Attributes:

  • Strong project management skills with the ability to manage multiple concurrent initiatives
  • Experience managing budgets, vendors, and fulfillment processes
  • Strong cross‑functional collaboration and stakeholder management skills
  • Detail‑oriented with a strong execution mindset
  • Comfortable working in fast‑paced, deadline‑driven environments

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to: 

  • Regularly sit, talk, and/or hear
  • Occasionally lift and carry up to 10 pounds
  • Continuous hand/eye coordination and fine manipulation
  • Occasionally, travel via flight or other modes of transportation
Important Information

Channel Partners Solutions is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law. Channel Partners is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement. Channel Partners is an at-will employer.


Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer activation solutions across industries. We connect every part of the retail ecosystem to move brands forward with precision, speed, and measurable impact. Visit us at www.channelpartners.com for more information.


Channel Partners is committed to protecting applicant privacy, and any personal information submitted during the hiring process is used solely for recruitment purposes in accordance with our privacy policies and applicable data protection laws, including CCPA. We restrict access to applicant data to authorized personnel and maintain safeguards to prevent unauthorized access or misuse. Applicants may have rights under these laws—such as accessing, correcting, or requesting deletion of their information—and can contact Human Resources with any questions or to exercise these rights. To view our privacy policies, please visit Privacy Policy and California Privacy Rights.

#ASCPINDEED

Skills Required

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
  • 3+ years of experience in Channel Marketing
  • Proven experience managing promotions, incentives, contests, and retail programs
  • Experience working with field teams, carriers, and retail partners
  • Wireless industry experience
  • Strong project management skills managing multiple concurrent initiatives
  • Experience managing budgets, vendors, and fulfillment processes
  • Strong cross-functional collaboration and stakeholder management skills
  • Detail-oriented execution mindset in fast-paced, deadline-driven environments
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The Company
HQ: Minnetonka, MN
101 Employees
Year Founded: 2009

What We Do

Based in Minnetonka, Minn., Channel Partners Capital (Channel) is a nationwide leading provider of small business financing utilizing customized technology and business processes. Channel delivers equipment finance and working capital solutions to small businesses through partnerships with equipment finance companies, helping them provide their customers access to capital needed to grow their business. Typical financing is provided to businesses with revenues ranging from $200,000 - $10 million and repaid within 24 months. Since its founding in 2009, Channel has originated over 16,000 loans generating receivables of more than $1 billion. Channel is one of a limited number of full-service, non-bank, small business lenders successfully filling the gap in small business credit availability. Channel maintains an A+ BBB rating, 4.9-stars on Trustpilot, and has ranked among the Inc. 500/5000 fastest-growing private companies in the U.S. by Inc. magazine for ten consecutive years! For more information about financing options from Channel, call (763) 746-7760 or visit www.ChannelPartnersCapital.com

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