Role: Wholesale Marketing Programs Manager
Location: Remote
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
The Wholesale Marketing Programs Manager leads the strategy and execution of marketing programs designed to drive retail performance. By partnering closely with sales and dispensary partners, this role ensures our brands show up effectively across wholesale channels and deliver strong, consistent sell-through.
Your Impact
- Drive wholesale revenue through smart, sales-focused marketing programs
- Build and manage promotional calendars aligned with sales goals, product launches, and inventory needs
- Manage key platforms like Dutchie, iHeartJane, Springbig, Sparkplug, and Weedmaps
- Own digital retail presence (menu ads, promos, merchandising)
- Support budtenders and dispensaries with campaigns, contests, and marketing assets
- Track campaign performance (ROI, sell-through, engagement) and optimize based on data insights
- Partner cross-functionally to keep programs on-brand, compliant, and running smoothly
Your Strengths
- 5+ years of experience in brand, retail, or wholesale marketing (cannabis experience preferred)
- Experience working with CRM tools (Salesforce) and strong data analysis skills
- Proven ability to manage multiple campaigns and priorities in a fast-paced environment
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with strong problem-solving abilities
- Excellent communication skills
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be
CHAMPIONS OF CANNABIS
Why Join Us:
Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
Top Skills
What We Do
Holistic Industries is building a great place to work, shop and invest in cannabis. Our mission-to provide patients and customers with the highest quality, safest cannabis medicine possible. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest, fastest growing private Multi-State Operators in the country. We have one of the most seasoned teams in the industry and a budding "Greenhouse of Brands". Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We're committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in cannabis. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. Our team includes the nation’s most knowledgeable experts in cultivation and dispensing, with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We're a team of best-in-class executives and staff in and outside the industry who share a passion for advancing cannabis products and retail experience at scale
