Wholesale Marketing Manager, GTM

Job Summary

The Wholesale Marketing GTM Manager develops and elevates internal and external presentations supporting sell-in and sell-through, ensuring materials are aligned with brand strategy and visually compelling. This role partners cross-functionally to deliver high-quality marketing assets that support business and brand objectives. The role executes production utilizing established brand and wholesale toolkits for in-store and digital marketing initiatives across a wide range of key wholesale accounts, applying an understanding of brand strategy to strengthen brand visibility and sell-through performance. The role also executes key sell-in GTM toolkit deliverables for account partnerships, events, and trade show activations.

Essential Functions

Descriptions

• Prepares and delivers internal and external presentations for seasonal milestone and account-facing meetings, ensuring materials are accurate, visually compelling, and aligned with established brand standards.
• Adapts global seasonal GTM toolkits into market-relevant digital marketing assets for paid media and social channels, applying established brand guidelines and wholesale partner requirements.
• Executes seasonal in-store wholesale marketing initiatives across North American key accounts, applying established programs and plans to support brand presence and sell-in and sell-through objectives.
• Partners cross-functionally with US Marketing and other internal teams to deliver visual solutions for marketing projects, managing timelines and deliverables to support seasonal and in-season business needs.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field required.
• Minimum three (3) years relevant experience in marketing, wholesale/channel marketing, trade marketing, brand marketing, or related field.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, and Abilities

• Demonstrated ability to create cohesive and visually compelling presentation decks
• Proficiency and expertise in creating best in class GTM presentation and toolkits for sell in and sell through for commercial and regional marketing partnerships.
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Microsoft Office (PowerPoint, Excel, Word) to produce high-quality, on-brand deliverables.
• Strong understanding of visual design principles, including layout, typography, color theory, and hierarchy.
• Working knowledge of digital marketing, social media, and retail environments (DTC and wholesale).
• Understanding of brand standards and product storytelling, with outdoor/technical experience preferred.
• Strong attention to detail across both visual and written content, including copyediting and quality control, ensuring accuracy, consistency, and brand alignment.
• Strong organizational and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Proactive, solution-oriented mindset with accountability for driving work to completion.
• Strong written, verbal, and presentation skills, with the ability to communicate ideas clearly and contribute to internal and external-facing materials.
• Ability to collaborate cross-functionally to support business objectives.
• Awareness of current trends, tools, and best practices in retail and digital marketing, applying insights to enhance creative output and execution.
• Flexibility and adaptability, including the ability to work under tight deadlines and adjust to evolving business needs.
• Wholesale account management skills are a plus.