About the Role
Attracts new residents
Deepens engagement and belonging
Drives incremental revenue
Improves retention and lifetime value
The Wellness Manager will own and build Flow’s Fitness, Sports & Wellbeing vertical across our Riyadh communities.
This is a hybrid role combining product design, experience design, community building, and business operations — with the goal of making Flow the leading wellness-driven residential brand in the region.
You will be responsible for creating a wellness ecosystem that:
This role operates across multiple properties and requires a high level of ownership, creativity, and execution.
What You Will Own
Ensure all wellness spaces (gyms, studios, recovery areas) are best-in-class, consistently maintained, and aligned with Flow’s brand standards.
Continuously improve the physical and experiential design of wellness amenities.
Identify and implement new wellness offerings (e.g. recovery, nutrition, mental wellbeing).
Design and manage a high-quality weekly class schedule across properties.
Recruit, onboard, and manage top-tier instructors from both within the community and the external market.
Maintain consistent class quality, utilization, and experience standards.
Balance free vs. paid offerings to maximize both engagement and revenue.
Build and activate the Fitness, Sports & Wellbeing community within Flow.
Support the creation and growth of Flow Clubs and neighbor-led initiatives.
Partner closely with the Community Engagement Lead and Ambassadors.
Create pathways for residents to participate, lead, and contribute.
Develop and scale wellness-related revenue streams (classes, services, partnerships).
Build partnerships with external wellness providers and brands.
Track and optimize revenue per resident through wellness offerings.
Ensure the wellness vertical contributes meaningfully to ARPU growth.
Concept and execute wellness-driven events and experiences that elevate Flow’s brand in the market.
Position Flow as the leading wellness-focused residential community in Riyadh.
Collaborate with the marketing team to create compelling wellness content and storytelling.
Leverage events, instructors, and community leaders to build brand visibility and credibility.
Activate public-facing wellness experiences (e.g. pop-ups, open classes) to attract new audiences.
Ensure consistency between the wellness experience delivered on-site and the brand presented externally.
Track engagement, attendance, and satisfaction across all wellness initiatives.
Analyze participation trends and continuously improve programming.
Report on key metrics including engagement, revenue, and retention impact.
What Success Looks Like
High and growing participation in wellness classes and clubs.
Strong resident satisfaction and perceived value of wellness offering.
Measurable contribution to:
- Renewal rate.
- Revenue per resident.
- Leasing conversion.
A vibrant, self-sustaining wellness community within Flow.
Qualifications
- Minimum of 2 years experience in wellness, fitness, hospitality, or community-driven operations.
Strong understanding of fitness programming, instructor management, and wellness trends.
Experience building or scaling a service or community-based offering.
Highly organized with strong execution ability across multiple locations.
Excellent communication and stakeholder management skills.
Entrepreneurial mindset with a bias toward action.
Fluency in English required; Arabic is a plus.
Skills Required
- Minimum of 2 years experience in wellness, fitness, hospitality, or community-driven operations
- Strong understanding of fitness programming, instructor management, and wellness trends
- Experience building or scaling a service or community-based offering
- Highly organized with strong execution ability across multiple locations
- Excellent communication and stakeholder management skills
- Entrepreneurial mindset with a bias toward action
- Fluency in English required; Arabic is a plus
What We Do
Flow solves the complexity of fund infrastructure. We connect information across investors, providers, investments and systems to realize our mission of empowering thought. Powered by dynamic tools and human centric interfaces, our cross platform SaaS technology networks and adapts to the myriad of ways funds operate to optimize productivity and increase time invested into making decisions. By bringing Flow to the $10 Trillion alternative asset market, we are able to increase the speed of decisions, the speed of capital and the speed of growth that serve as the lifeblood for all market based economies.
