Well+ Marketing Executive

Posted 2 Days Ago
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Salford, Greater Manchester, England
Entry level
Healthtech
The Role
The Marketing Executive for Well+ will create and implement a strategic marketing plan to support the growth of a new digital healthcare subscription product. They will differentiate the product through effective marketing campaigns while working closely with digital development teams to improve the customer experience.
Summary Generated by Built In

Job Description:

Marketing Executive – Well+

Salford Quays

Hybrid (WFH up to 3 days per week)

Permanent

Full Time 37.5 hours per week

£25,000 - £31,000 + fantastic benefits

We consider all types of flexibility, including locations, hours and working patterns.

We make health happen

This is an exciting new role, created to support the promotion of our new digital healthcare subscription product, Well+. Working with the Well+ Marketing Manager, this individual will live and breathe the new product and most importantly the target audience. The individual will need to be driven, resilient, up for a challenge and bursting with ideas. Experience of working in a new business marketing role would be preferable, but a hunger to learn and develop will also be key.

How you’ll help us make health happen:

  • Creating, developing and implementing a strategic marketing plan to support Well+ business growth and profitability of our direct and Intermediated Consumer Well+ customer base.
  • Using our marketing campaigns to differentiate and set Bupa apart from our competition to deliver long term sustainable advantage in the in the health and wellbeing industry.
  • Being the voice of the Well+ customer within Bupa, and working closely with digital development teams to create and deliver a backlog to deliver ongoing improvements to the Well+ customer journey.

Key Skills / Qualifications needed for this role:

  • Experience in a marketing and communications role
  • Ability to support the delivery of multiple high-profile projects at pace.
  • Ability to effectively oversee delivery work under tight deadlines
  • Strong organisational skills, project management and a keen attention to detail.
  • Excellent oral and written communications skills.
  • Strong determined communicator and negotiator
  • Resilience and confidence in own and Bupa’s ability to succeed.
  • Acts ethically and honestly in all dealing with customers and colleagues building compliance, authenticity and trust.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Onsite gyms or local discounts where no onsite gym available
  • Various other benefits and online discounts
     

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format please email: [email protected]

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place

The Company
HQ: London
23,800 Employees
On-site Workplace
Year Founded: 1947

What We Do

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world.

We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers.

We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

For more information, visit www.bupa.com

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