Essential Duties:
Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception.
Ideate, develop, and lead brand-building initiatives and marketing campaigns that elevate the WEBTOON brand, including events, advertising, and strategic partnerships with brands, content partners, creators, and talent.
Own relationships and communications with external content partners, including Disney, Paramount, Blizzard, and other key partners, to drive user growth and success of our shared IPs.
Collaborate cross-functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable business outcomes.
Lead brand health tracking and consumer research initiatives, proactively leveraging first-party, third-party, and market intelligence data to uncover actionable insights, monitor audience and brand trends, and inform marketing strategy and brand positioning.
Develop scalable marketing frameworks, campaign playbooks, and operational processes to improve collaboration, executional excellence, and organizational efficiency.
Minimum Qualifications:
5+ years of experience in entertainment marketing is required.
Strong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaigns.
Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agencies.
Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus.
Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies.
Exceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast-paced, evolving environment.
Proven ability to influence and lead cross-functional teams without direct authority
Excellent communication, presentation, and storytelling skills
Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
Salary Range and Description
Skills Required
- 5+ years of experience in entertainment marketing
- Proven experience developing and executing brand strategies and integrated marketing campaigns
- Deep knowledge of advertising, social media, experiential, partnerships, influencer, and content marketing
- Experience marketing to fandom-driven audiences and understanding fan behavior
- Proven experience developing and executing creative campaigns with internal creative teams and external agencies
- Experience building and managing relationships with external partners and brand/entertainment partnerships
- Strategic thinking and analytical skills to translate consumer insights and performance data into marketing strategy
- Exceptional project management and organizational skills, including managing budgets and timelines
- Proven ability to influence and lead cross-functional teams without direct authority
- Excellent communication, presentation, and storytelling skills
- Familiarity with WEBTOON, digital storytelling, and the creator economy
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
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