WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment.
It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.
Primary Responsibilities
Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.
Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.
Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
Explore new channels and partnerships to unlock new audiences and distribution opportunities.
Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments.
Required Qualifications
7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.
Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.
Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
Excellent communication, presentation, and storytelling skills.
Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
Bilingual proficiency in English and Korean is a plus.
Salary Range and Description
Skills Required
- 7+ years of marketing experience
- Experience within entertainment or fandom-driven industries
- Experience in the comics industry
- Strong understanding of growth marketing and performance campaign optimization
- Experience marketing to fandom-driven audiences and understanding fan behavior
- Experience working within a global organization and driving cross-functional collaboration
- Experience collaborating with internal creative teams and external agencies
- Strong analytical mindset using consumer research, brand tracking, and campaign performance data
- Exceptional project management and organizational skills managing budgets, timelines, and stakeholders
- Excellent communication, presentation, and storytelling skills
- Highly adaptable and comfortable navigating ambiguity and shifting priorities
- Bilingual proficiency in English and Korean
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
