About the Role
WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Head of Marketing to own how we grow it in the US market.
This role reports directly to the Head of U.S. New Initiatives, and leads the full marketing function: strategy, execution, team, and budget. You'll work closely with Product, Ops, and Business Strategy — and directly with Disney/Marvel stakeholders.
The core of the job is subscriber growth and retention. Beyond that, it's about making sure WEBTOON earns its place as the go-to home for Marvel fans — not just through paid spend, but through the communities, creators, and cultural moments that matter to this audience.
Responsibilities
Own subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel development
Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency
Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creators
Own the email lifecycle: onboarding, engagement, and win-back flows
Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond
Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective
Own the platform's official social channels: voice, content strategy, and publishing cadence
Establish a framework for always-on community engagement, not solely campaign-driven activation
Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP moments
Manage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership health
Drive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on-the-ground activations
Develop affiliate and co-marketing relationships with complementary subscription businesses and entertainment brands
1. Acquisition & Retention
2. Community & Social
3. Brand & Partnerships
What We're Looking For
- 10+ years in marketing, with at least 3 years in a team or functional leadership role
- Genuine affinity for Marvel Comics and pop culture
- Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable results
- Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact
- Demonstrated ability to open new channels and forge partnerships from the ground up
- Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output
- High resilience and bias for action — this is a fast-moving environment with a high standard of execution Preferred
- Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity
- Active presence in Marvel, graphic novel, or comics fan communities
- Background in media, entertainment, or gaming
Salary Range and Description
Skills Required
- 10+ years in marketing
- At least 3 years in a team or functional leadership role
- Proven track record growing a subscription app
- Experience building and managing influencer and creator programs
- Strong creative instincts and ability to direct creative work
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
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