The Role
Manage and optimize Portman Finance Group's WordPress websites and app to increase traffic, conversions, and sales leads. Own UX/UI, technical and content SEO, analytics, A/B testing, content production, and a roadmap for improvements. Coordinate with external developers and lead app redevelopments and agency replacement.
Summary Generated by Built In
Key Purpose of the Role:
To manage the Portman Finance Group websites
with the aim of boosting sales leads through improvements to traffic and
conversion rate.
Much of the marketing budget is spent driving
potential customers to the website. The smooth operation of the site, organic
ranking and usability of the site has a huge impact on the success of marketing
campaigns as well as business revenue.
Responsible for:
Managing Portman Finance Group’s Wordpress-based websites and app, supported by an external developer.
The role encompasses all aspects of website management other than the actual coding and production of design assets, broadly split into 4 areas:
How does it work?
Owning the functionality and UX / UI of the website. Deploying and
using any appropriate testing, monitoring or analytical software designed to
understand user behaviour on the site. Suggesting changes and executing them
once approved.
What does it show?
What does it show?
Lead the provision of all quality customer-focused content.
Reviewing, writing or supporting the production of regular web page copy, case
studies and blog articles. Supporting the execution of campaign landing page
content, any video content and explainers. Owning any creative and functional
redevelopments of the site
How does it rank?
How does it rank?
Owning website technical, content and navigational SEO, GEO and AIO, boosting
site ranking to the right audience.
Is it working?
Is it working?
Ongoing analysis of website performance across key metrics. Building
measurability into website changes to understand their effectiveness. Deploying
a test and learn strategy. Presenting and learning from results. Building and
executing a roadmap for change.
The role also involves taking ownership of the app from the existing agency and replacing them as a provider then leading the redevelopment of the app.
Software in use:
The role also involves taking ownership of the app from the existing agency and replacing them as a provider then leading the redevelopment of the app.
Software in use:
Wordpress and associated plug-ins, Zoho CRM, Tag Manager, Search Console, OneTrust.
Requirements
Must have:
- 5 years experience in a website management marketing role, preferably in a
sales-focused business.
- Experience of Wordpress, and the suite of Google tools.
- A strong and up-to-date knowledge of the latest SEO techniques.
- A sound level of copywriting.
- Experience of working with data and an understanding of measurement
techniques.
- Familiarity with a test and learn approach.
- Attention to detail; ensuring flawless execution across all deliverables.
The
ideal candidate should be:
- Comfortable in a fast-paced environment.
- Happy to challenge and be challenged,
to collaborate and produce work of the highest quality.
- Proactive in pushing the business
forward.
- An open communicator with a curious
mind.
- Able to build relationships across the
business.
- A problem solver, able to investigate
issues and find solutions without always having to escalate.
Benefits
- Competitive
basic salary and annual bonus;
- Vibrant,
high-spec office environment;
- Enhanced
annual leave, increasing with length of service;
- Salary
sacrifice pension;
- Quarterly
all-staff events and dynamic culture
Company Overview
Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1billion in funding for over 15,000 companies.
Portman secure finance for businesses of all sizes via our own lending and
panel of over 40 partners. We offer flexible payment terms, reducing large
initial outlays and protecting cash-flow, and are one of the largest privately
owned Broker-Lenders in the UK.
Portman work with any type of private sector business. We have a long and
successful history financing a variety of assets, quickly and easily. If you’re
looking to lease or purchase further equipment, release equity or simply
borrow, Portman can provide your business with the finance it needs.
Please note that as part of the recruitment process a criminal records
check/credit history check will be carried out by an authorised third party.
Skills Required
- 5 years experience in a website management marketing role, preferably in a sales-focused business
- Experience of WordPress
- Experience with Google tools (e.g., Tag Manager, Search Console)
- Strong and up-to-date knowledge of the latest SEO techniques
- Sound level of copywriting
- Experience of working with data and an understanding of measurement techniques
- Familiarity with a test and learn approach
- Attention to detail and flawless execution across deliverables
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The Company
What We Do
Portman Finance Group is a UK specialist business-to-business finance broker and lender serving small and medium-sized enterprises. It arranges business loans, asset finance, leasing, and start-up funding, either through its own lending facilities or a panel of more than 60 lenders. The company provides tailored commercial finance, dedicated account management, and support intended to help businesses fund assets, manage cash flow, and pursue growth.
