We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!
About the role
The Website Insights & Analytics Manager at Hargreaves Lansdown is a sole contributor role responsible for driving data-informed decision-making across the digital estate.This role focuses on delivering actionable insights through web analytics to enhance user experience, optimize website and app performance, and support strategic business goals. The individual will work closely with stakeholders across marketing, product, and technology teams to ensure data integrity and maximize the value of digital analytics tools.
Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO.
We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance.
We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
What you’ll be doing
- Owning and manage the web analytics strategy and implementation across the Hargreaves Lansdown website.
- Developing and maintain dashboards and reports to monitor key performance indicators (KPIs).
- Conducting deep-dive analysis to uncover user behavior trends and identify opportunities for optimization.
- Collaborating with cross-functional teams to define tracking requirements and ensure accurate data collection.
- Providing insights and recommendations to support marketing campaigns, product development, and UX improvements.
- Ensuring compliance with data privacy regulations and internal governance policies.
- Staying current with industry trends and emerging technologies in digital analytics.
About you
- Strong expertise in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
- Proficiency in data visualization tools like Tableau, Power BI, or Looker.
- Solid understanding of tag management systems (e.g., Google Tag Manager).
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of HTML, JavaScript, and web technologies is a plus.
- Self-motivated and capable of working independently in a fast-paced environment.
Working schedule
This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.
Interview process
The interview process for this role will include two stages with a task.
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
- Discretionary annual bonus* and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and outpatient care
- Health screening programme
- Help@hand - confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
Top Skills
What We Do
We’re the UK’s number 1 investment platform for private investors, based in Bristol, where we now employ over 1,700 people. For more than 40 years we’ve helped investors save time, tax and money on their investments. Today we're trusted by over 1.7 million clients.
Our service allows clients to bring all their ISAs, pensions, SIPPS, and savings into one easy to manage place, allowing them to be in control.
