Website Growth Manager

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

We’re looking for a Website Manager to own the roadmap and performance of lemlist.com and claap.io, and turn both into high-impact acquisition and brand engines.

Your mission: continuously improve our web experience across UX, messaging, design, and conversion.

You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance.

You will report to the VP of Growth.

Core success metrics:

• Frequency & quality of experiments

• Page delivery velocity

• Conversion rate improvements (visitors → signups/demos)

• Consistency & quality of brand experience

• Define and execute the website roadmap for lemlist.com and claap.io.

• Manage day-to-day updates, launches, improvements, and QA.

• Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery.

• Build the workflow for localization: AI translation → native review → CMS integration.

• Run ongoing experiments across homepage, pricing, and product pages.

• Identify friction and opportunities using analytics, heatmaps, and user behavior.

• Propose improvements in UX, messaging, structure, and speed.

• Ideate and implement conversion levers (interactive demos, pop-ups, layout variants).

• Build new pages directly in the CMS using components.

• Translate design into clean, performant CMS builds.

• Challenge copy, visuals, and storytelling to improve clarity and relevance.

• Ensure consistent brand experience across all pages.

• Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects

• Draft specifications when needed and unblock contributors..

• Communicate priorities, timelines, and major updates across teams.

Months 1–3: Learn and take ownership

• Master Storyblok, components, and website architecture.

• Identify quick wins, content gaps, and UX friction.

• Start shipping improvements & new pages fast.

• Set up basic website process (requests → design → build → QA → release).

• Set up translation process

→ Objective: early measurable impact + fast iteration velocity.

Months 3–6: Improve and iterate

• Start a recurring experimentation cadence.

• Update and simplify navigation based on user behavior.

• Clarify a predictable process for translations and content updates.

→ Objective: consistent shipping + noticeable conversion improvements.

Months 6–12: Scale and optimize

• Turn the website into a predictable, high-performing acquisition lever.

• Build and maintain a long-term roadmap aligned with Growth and PMM.

• Push brand experience to a higher standard across UX, design, and storytelling.

→ Objective: clear, measurable impact on conversion to free trial

• You come from one of these backgrounds:

  • Growth (CRO, experimentation)

  • Product Marketing / Marketing

  • Website / Delivery / Web project management

  • Growth engineering (CMS, automation, systems)

• Product-oriented → you prioritize, structure, and iterate.

• Messaging-driven → you know how to turn product value into clear website copy.

• Experiment-driven → you form hypotheses and measure impact.

• Conversion-aware → you understand user psychology and page intent.

• Technical enough → no coding required, but strong CMS and component fluency.

• Design-aware → you recognize good UX and consistency.

• Detail-oriented, autonomous, organized, and fluent in English.

• Competitive salary + yearly company bonus

• 37 days of holidays/year (+3 from lempire)

• Alan Blue premium medical coverage

• Swile Meal Tickets

• 100% covered Navigo

• High-end laptop and tools

• Yearly international team retreat

1. Screening call with Erwan

2. Business Case (async) + Live session with Growth

3. Cultural fit with CMO and PMM

4. CEO interview

5. Reference check

6. Offer