The Role
Manage and optimize 8+ branded and commerce websites across UX, SEO, conversion, content, analytics, accessibility, privacy, and performance. Lead mobile-first front-end experiences, ticketing journey optimization, CMS updates, tracking implementation, and collaboration with developers, marketing strategists, and channel teams. Use GA4, SEMrush, GTM, Meta Pixel, and behavioral analytics to identify friction, improve attribution, and drive continuous digital experience enhancements.
Summary Generated by Built In
Job Summary & Responsibilities
As a Website Experience Manager, you will manage the development of all Opry Entertainment Group (OEG) websites. You will lead front-end UX design to optimize conversion paths and deliver seamless, mobile-first experiences across all web properties, leveraging SEO, analytics, CMS expertise, and best practices in privacy and accessibility. Through collaboration with developers, marketing strategists, and channel teams, you will align web content with campaigns and brand initiatives, using tools like GA4, SEMrush, and GTM to monitor performance, analyze user behavior, and drive continuous improvement. As the ideal candidate, you are a proactive leader who thrives in a multi-site environment and is passionate about delivering exceptional digital experiences. Reports to Vice President of Customer Acquisition and Experience.
- Manage and maintain 8+ branded websites, each with distinct audiences, content, and goals.
- Lead front-end UX across all web properties. Ensure responsive, mobile-first design and seamless user interaction.
- Maximize conversion across the discovery and ticketing journey by optimizing the purchase flow on owned and partner websites.
- Oversee SEO strategy and execution, including keyword planning, metadata, technical audits, and performance optimization.
- Collaborate with external developers to implement new features, resolve issues, and ensure smooth site performance.
- Manage content and promotions across multiple CMS platforms.
- Monitor performance metrics using GA4, SEMrush, and other tools. Translate insights into actionable updates.
- Analyze customer journeys and site behavior to identify friction points and opportunities for improvement.
- Ensure accurate analytics and campaign attribution by implementing and maintaining web tracking tools such as GTM, Meta Pixel, and GA4.
- Partner with strategy and channel teams to align web content with campaigns, calendars, and brand initiatives.
- Ensure all sites meet accessibility standards and follow SEO best practices.
- Ensure website privacy and compliance with regulations like GDPR and CCPA. Support secure data practices and consent management.
- Perform other duties as assigned.
Education
- Degree in Web Development, Digital Marketing, UX, Communications or related field
Experience
- 5+ years' managing branded and commerce websites, leading UX, SEO, and optimization initiatives across multiple CMS platforms
- Proven ability to lead and collaborate with web developers to deliver high-quality digital experiences
Knowledge, Skills and Abilities
- Effective interpersonal, verbal, and written communication skills
- Front-end website development principles with responsive, mobile-first design
- SEO strategy and performance analytics (on-page, off-page, technical; GA4, SEMrush, Clarity)
- Tag management, tracking, and conversion optimization (Google Tag Manager (GTM), Meta Pixel. A/B testing)
- Accessibility and privacy compliance (WCAG, consent management tools)
Licenses / Certifications
- Google Analytics certification, accessibility certification, and GDPR/CCPA compliance training preferred
Physical Requirements
Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing for office/property navigation. Occasionally lift/carry up to 5 lbs. Continually use gross motor skills with frequent use of bi-manual dexterity and fine motor skills for computer use.
Working Conditions
In-office position based in a corporate environment with individual workspaces and shared common areas which support focused work while encouraging regular interaction among colleagues. Moderate background noise typical of a collaborative office setting. Occasionally work within the entertainment, hotel, or restaurant venues.
Skills Required
- Degree in Web Development, Digital Marketing, UX, Communications, or a related field
- 5+ years managing branded and commerce websites across multiple CMS platforms
- Experience leading UX, SEO, and website optimization initiatives
- Ability to lead and collaborate with web developers
- Front-end website development principles, including responsive mobile-first design
- SEO strategy and performance analytics, including GA4, SEMrush, and Microsoft Clarity
- Tag management, web tracking, and conversion optimization, including GTM, Meta Pixel, and A/B testing
- Accessibility and privacy compliance knowledge, including WCAG and consent management
- Knowledge of GDPR and CCPA compliance
- Effective interpersonal, verbal, and written communication skills
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The Company
What We Do
Opry Entertainment Group is a preeminent live entertainment and media company dedicated to country music lifestyle fans globally. Guided by an unparalleled country music legacy, the company connects artists and fans through unforgettable live experiences, iconic venues, and powerful storytelling. Their portfolio includes world-famous brands such as the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red, supported by a commitment to innovation and excellence in hospitality and media.
