Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
As the Website and SEO Manager with Bell, you will serve as the strategic and technical owner of Bell’s community and corporate website ecosystem. This role is responsible for defining and optimizing website performance, SEO strategy, and the overall digital customer journey across the portfolio.
This position sits within the Performance Marketing team and plays a critical role in driving organic traffic, improving conversion performance, and ensuring scalable, high-performing website infrastructure. The Website and SEO Manager will oversee website systems, analytics, and SEO strategy while managing the Website Associate to ensure accurate and timely execution of day-to-day updates. The ideal candidate will have experience managing an enterprise website in-house.
Essential Functions and Responsibilities
Define and execute website strategy across corporate and community websites by setting the roadmap for site architecture, CMS structure, and performance priorities across the portfolio. Continuously optimize for scalability, user experience, and conversion performance.
Own and improve the digital customer journey by identifying friction points across the funnel and implementing enhancements that improve engagement, lead quality, and conversion rates. Use behavioral and performance data to guide UX and content decisions.
Lead SEO, GEO, and AIO strategy by developing and executing a comprehensive organic growth plan that improves visibility, rankings, and qualified traffic across search platforms. Continuously test and adapt to evolving search trends, including AI-driven discovery and local search dynamics.
Serve as SME for Google Tag Manager and GA4 and own the integrity of website tracking by ensuring all tags, events, and data layers deliver accurate and actionable insights. Maintain alignment between GA4, CRM, and other systems to support reliable performance measurement.
Define KPIs and reporting frameworks by establishing clear success metrics across traffic, engagement, and conversion performance. Build reporting that translates data into actionable insights for stakeholders and supports portfolio-level decision-making.
Partner with developers and vendors to implement new features, resolve issues, and enhance site performance while ensuring alignment with business goals and timelines. Serve as the bridge between technical teams and marketing stakeholders.
Manage SOPs and workflows by building and maintaining standardized processes for website updates, SEO implementation, QA, and reporting. Identify opportunities to streamline and automate workflows to improve speed, accuracy, and scalability.
Collaborate with marketing and operations teams to align website strategy with broader business objectives, campaigns, and leasing goals. Ensure the website supports property-level needs while maintaining consistency across the portfolio.
Additional duties as assigned
Expertise in technical SEO and website performance
Proficiency with GA4 and Google Tag Manager
Experience with scalable CMS platforms
Understanding of front-end and back-end workflows
Strong analytical and stakeholder management skills
Familiarity with DNI
Bachelor’s degree preferred
5–7 years of relevant experience
Familiarity with platforms like Storyblok or WordPress Multisite
Experience managing scalable Headless websites
Multifamily or real estate experience preferred
Experience with project management tools preferred
Experience using AI to solve complex problems
#LI-JW1
About Bell Partners
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.
Skills Required
- Expertise in technical SEO and website performance
- Proficiency with GA4 (Google Analytics 4) and Google Tag Manager
- Experience managing an enterprise website in-house
- 5-7 years of relevant experience
- Experience managing scalable Headless websites
- Familiarity with platforms like Storyblok or WordPress Multisite
- Understanding of front-end and back-end workflows
- Strong analytical and stakeholder management skills
- Familiarity with DNI
- Experience using AI to solve complex problems
- Bachelor's degree
- Multifamily or real estate experience
- Experience with project management tools
What We Do
Established in 1976, Bell Partners Inc. (“Bell Partners” or the “Company”) is a privately held, vertically integrated apartment investment and management company focused on high-quality multifamily communities throughout the United States. Bell Partners is a best in class apartment operator, with nearly 70,000 homes across 13 states and the District of Columbia, and is one of the largest apartment renovators in the industry. The Company has over 1,600 associates and 11 offices (including its headquarters in Greensboro, NC) and offers an extensive and full service operating platform containing expertise in acquisitions and dispositions, financing, property operations, accounting, risk management and all other related support functions. Bell Partners is led by a senior management team with an average of over 20 years of experience that has invested throughout all phases of the real estate cycle and has helped the Company complete over $22 billion of apartment transactions since 2002.
