The Role
Develop and manage LOCALiQ’s organic social media presence, webinars, virtual events, email campaigns, website content, and integrated digital marketing campaigns. Create engaging copy and multimedia content, coordinate subject matter experts, build audiences, generate leads, analyse campaign performance, and optimise marketing activity across social, email, search, and web channels.
Summary Generated by Built In
LOCALiQ, an award-winning digital marketing agency within Newsquest Media Group, is looking for a creative and commercially minded Webinar and Social Media Marketing Executive to join our growing marketing team. Working remotely from anywhere in the UK, you'll play a key role in bringing the LOCALiQ brand to life across social media, webinars and digital channels. This is an exciting opportunity for a digital marketer who enjoys creating engaging content, building online communities, and developing campaigns that generate awareness, engagement and demand. You'll take ownership of our organic social presence, deliver high-impact webinars and virtual events, collaborate with subject matter experts across the business, and use audience insights to continually optimise performance. If you're passionate about digital marketing, content creation and storytelling, and thrive in a fast-paced environment where creativity and results go hand in hand, we'd love to hear from you.
The role is fully remote; however, the candidate must have the right to work and be located in the UK during employment.
The role is fully remote; however, the candidate must have the right to work and be located in the UK during employment.
Key Responsibilities
- Develop and deliver engaging social media content that strengthens the LOCALiQ brand and encourages meaningful audience engagement.
- Own and manage the organic social media content calendar across key B2B platforms.
- Create social content from concept through to copywriting, publishing, community management and performance optimisation.
- Lead the planning, coordination and delivery of webinars and virtual events.
- Develop webinar themes, promotional campaigns and follow-up activity to maximise registrations, attendance and lead generation.
- Build and deliver integrated marketing campaigns across social media, email, search and other digital channels.
- Stay up to date with social media, content and digital marketing trends, identifying opportunities to grow audience reach and engagement.
- Analyse campaign and audience data to test, learn and continually improve performance.
- Manage and update website and campaign content using WordPress and other digital platforms.
- Create and execute email marketing campaigns, newsletters and nurture journeys through HubSpot.
- Monitor and report on key marketing metrics, providing insights and recommendations to improve results.
- Collaborate with internal stakeholders and subject matter experts to turn ideas, expertise and industry insights into compelling content.
Skills, Knowledge & Expertise
- Proven experience in a digital marketing role, ideally within a B2B environment.
- Strong social media marketing experience with a track record of creating engaging content and growing audience engagement.
- Experience planning and delivering webinars, virtual events and online content experiences.
- Ability to develop content and campaigns across multiple digital channels, including social media, email and web.
- Excellent copywriting and content creation skills with strong attention to detail.
- Good understanding of social media platforms, audience behaviours and content best practices.
- Experience using marketing and content management platforms such as HubSpot, WordPress and social media management tools.
- Strong analytical skills with the ability to interpret campaign performance and identify optimisation opportunities.
- Creative mindset with experience using graphic design, video editing or content creation tools. Adobe Creative Suite experience is desirable.
- Excellent organisation and project management skills, with the ability to manage multiple deadlines and campaigns simultaneously.
- Strong communication and stakeholder management skills.
- Ability to translate complex marketing concepts into accessible, engaging and audience-focused content.
- Self-motivated and comfortable working within a remote-first environment.
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Skills Required
- Proven experience in a digital marketing role, ideally in a B2B environment
- Strong social media marketing experience creating engaging content and growing audience engagement
- Experience planning and delivering webinars, virtual events, and online content experiences
- Experience developing content and campaigns across social media, email, and web channels
- Excellent copywriting and content creation skills with strong attention to detail
- Understanding of social media platforms, audience behaviours, and content best practices
- Experience using HubSpot, WordPress, and social media management tools
- Strong analytical skills to interpret campaign performance and identify optimisation opportunities
- Creative content experience using graphic design, video editing, or content creation tools
- Adobe Creative Suite experience
- Excellent organisation and project management skills
- Strong communication and stakeholder management skills
- Ability to translate complex marketing concepts into accessible, engaging content
- Self-motivated and comfortable working in a remote-first environment
- Right to work and be located in the UK during employment
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The Company
What We Do
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.
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