Web Strategy, SEO & AEO Lead

Reposted Yesterday
Hiring Remotely in U.S.
Remote
150K-185K Annually
Mid level
Artificial Intelligence • Cloud • Software
Harness is the AI-native software delivery platform company.
The Role
The Webflow Developer will create, optimize, and maintain the marketing website, collaborate with cross-functional teams, enhance performance, and implement design standards and analytics tools.
Summary Generated by Built In

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform. 

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency. 

With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

Harness is looking for a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and offsite strategy: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors.

What You’ll DoAEO & Discoverability
  • Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
  • Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.
  • Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
  • Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.
  • Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
  • Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).
  • Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
Web Strategy & Ownership
  • Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
  • Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
  • Continuously evolve the website to reflect product launches, positioning updates, and market trends.
Conversion & Performance Optimization
  • Optimize key conversion paths across the site (product pages, solutions, resources, demos).
  • Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
  • Partner with demand gen on landing pages and campaign experiences.
About you
  • 6+ years of experience in SEO in a B2B SaaS or tech environment.
  • Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
  • Proven experience owning and operating a high-traffic, high-impact website.
  • Strong hands-on SEO expertise (technical, on-page, and content)
  • Strong understanding of B2B buyer journeys and how websites support demand generation.
  • A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice to have

  • Experience in DevOps, cloud, or developer-focused products
  • Familiarity with marketing automation, personalization, or experimentation tools
  • Experience partnering with global teams and supporting international sites
  • Basic HTML/CSS knowledge or comfort working closely with developers
Work Location

Remote within the U.S or Hybrid from one of our U.S offices

What you will have at Harness
  • Competitive salary
  • Comprehensive healthcare benefits
  • Flexible Spending Account (FSA)
  • Flexible work schedule
  • Employee Assistance Program (EAP)
  • Flexible Time Off and Parental Leave
  • Monthly, quarterly, and annual social and team building events
  • Monthly internet reimbursement

Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.  The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers. 


Pay transparency
$150,000$185,000 USD
Harness in the news:
  • Accelerating Our Mission to Bring AI to Everything After Code
  • Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation
  • How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal
  • Harness Research Shows AI Visibility Crisis Fueling Security Nightmare
  • Harness has been named to the Inc. Power Partner list for software delivery success

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

At Harness, we care about your privacy and are committed to protecting your personal data. For additional information on this topic, you can visit our privacy Portal: https://harness-privacy.relyance.ai/

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. 

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [email protected]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

Skills Required

  • 4+ years of experience developing Webflow websites in a professional setting
  • Strong proficiency in Webflow, Webflow CMS, and custom code (HTML, CSS, JavaScript)
  • Understanding of UX/UI principles and ability to work with Figma designs
  • Experience optimizing Webflow sites for speed, SEO, and accessibility
  • Ability to troubleshoot issues, optimize workflows, and implement creative solutions
  • Experience working on conversion-focused pages and A/B testing
  • Strong teamwork skills, with the ability to translate marketing and design needs into functional web solutions
  • B.S. degree in CS or equivalent with 2+ years of industry experience

Harness Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Harness and has not been reviewed or approved by Harness.

  • Fair & Transparent Compensation Pay is considered competitive across many roles, with engineering noted as particularly strong. Feedback suggests role-level compensation details for sales are relatively visible, aiding clarity around base and OTE.
  • Leave & Time Off Breadth Programs like flexible PTO, parental leave, periodic company-wide Fridays off, and a dedicated Recharge & Reset benefit expand time-away options. Feedback suggests these cadence-based days help employees meaningfully disconnect.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted alongside an Employee Assistance Program and wellness initiatives. Mental health and wellbeing support complement the primary plans.

Harness Insights

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The Company
HQ: San Francisco, CA
900 Employees
Year Founded: 2017

What We Do

Harness is a leader in AI-native software delivery, dedicated to empowering developers and engineering teams worldwide. We revolutionize how software is built, tested, deployed, and optimized by driving efficiency, reliability, and speed throughout the software development lifecycle. At Harness, we envision a world where developers focus on innovation, free from repetitive tasks, supported by tools that streamline every step. Our platform leverages AI and automation across all key pillars of software delivery: Continuous Integration, Continuous Delivery, Feature Flags and Experimentation, Cloud Cost Management, Security Testing, and more. By automating traditionally manual processes that slow down engineering teams, Harness enables organizations to release software faster, reduce errors, and optimize costs—all while enhancing the developer experience and flexibility. Harness is transforming software delivery on a global scale. As a pioneer in AI-driven automation, we streamline complex development processes, eliminate inefficiencies, and empower developers to innovate freely. Our mission is ambitious: enabling millions of developers to deliver code faster, more reliably, and with greater ease than ever before.

Why Work With Us

Harness is built on a culture of growth, collaboration, and transparency, where team members are encouraged to push boundaries and solve meaningful challenges. We invest in personal and professional development, value work-life balance, and foster a supportive environment—making Harness an ideal place to make a real impact in tech.

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