Web3 Growth Marketing Manager, Serotonin Product Studio (Remote)

About Us

Serotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels—including public relations, growth marketing, on-chain analytics, content, research, social, and design—Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.

About the Role

As our Growth Marketing Manager, you'll be the driving force behind our user acquisition, life-cycle marketing, engagement strategies, and retention initiatives. This highly autonomous role gives you the freedom to experiment, build, and scale our growth processes from the ground up. While acquisition is important, there will be a strong focus on driving retention and increasing product usage. You'll craft campaigns that resonate with our audience's values and aspirations, fostering deeper connections through lifestyle-oriented and engagement-driven approaches. Collaborating with a product-focused team passionate about making professional networking in web3 more effective and meaningful, you'll play a pivotal role in building a brand that users love and trust.

What You'll Do

• Drive user acquisition through email marketing (current list: 10k+), Twitter, and other channels you identify.
• Create compelling content focused on platform usage, best practices, and helping users maximize value.
• Collaborate with key event organizers, establishing our platform as their go-to solution.
• Develop and execute engagement programs for our paying members.
• Set up analytics and run experiments to identify our most effective growth channels.
• Work closely with product and engineering teams to influence growth-related feature development.
• Build and execute lifestyle marketing strategies to align with our audience’s aspirations and values.
• Implement engagement marketing campaigns to deepen user connections and enhance retention.
• Focus on retention initiatives, creating programs and strategies to boost ongoing platform usage and member satisfaction.

What We're Looking For

• 3-6 years of growth marketing experience, with a track record of driving user acquisition and engagement.
• Strong execution abilities across email marketing, social media, and content creation.
• Experience with analytics and experimentation.
• Excellent writing skills with the ability to create clear, engaging content.
• Familiarity with the web3/crypto professional landscape.
• Experience developing and executing lifestyle and engagement marketing strategies.
• Proven ability to drive retention-focused initiatives and increase ongoing user engagement.
• Self-starter mentality with the ability to work autonomously in a remote environment.
• Located in US time zones (Western Europe time zones considered).

What Makes You Stand Out

• Experience marketing to professional/B2B audiences
• Track record of building and scaling growth programs from scratch
• Experience with event marketing or professional networking products
• Deep understanding of web3 professional communities

Benefits

• Competitive base salary and equity package
• Fully remote work environment
• Health Insurance (US Only)
• 401k (US Only)
• Maternity/Paternity Leave
• Opportunity to shape the growth strategy of an early-stage product
• Direct impact on product direction and company strategy
• Work with a dedicated team that values autonomy and experimentation

If you're excited about building the future of professional networking in web3 and want to join a team where you can make a significant impact, we'd love to hear from you.