Web Strategy Specialist

Web Strategy Specialist

Levitate’s employees share a very important mission and goal: helping small businesses grow and thrive. We all contribute to this goal in unique ways, and that’s why we prioritize helping our staff identify their strengths and find genuine fulfillment in their roles. Across every team and department at Levitate, you’ll find friendship, enthusiasm, intelligence, and drive. In our pursuit to make the world a more creative and entrepreneurial place, we keep our company’s five core values at the center of everything we do:

1. Creating magic
2. Showing customer empathy
3. Making data-driven decisions
4. Focusing on solutions, not problems
5. Making small improvements every day

We’re looking for a Web Strategy Specialist to join our web team! If you’re a highly organized, client-facing professional with a knack for understanding web architecture, a strategic approach to SEO, and a great eye for design, we’d love to hear from you. While no design work is required, this role involves managing the entire lifecycle of web projects—from meeting with clients to gathering requirements, pitching ideas, and ensuring project milestones are met. You’ll also leverage AI tools to craft content and collaborate closely with designers to deliver exceptional websites.

Responsibilities:

• Client Interaction: Meet with clients to gather web requirements, understand their goals, and pitch design ideas effectively. Serve as the primary point of contact for clients throughout the project lifecycle.
• Web Architecture: Ensure websites are planned with a clear understanding of best practices in navigation, structure, and user experience.
• Content Strategy: Use AI tools to draft compelling, accurate website content tailored to each client’s needs. Coordinate and implement a basic SEO strategy to improve site visibility and performance.
• Project Management: Act as the liaison between clients and the design team to ensure project progress aligns with expectations and deadlines. Manage timelines, feedback loops, and final deliverables.
• Quality Assurance: Ensure that the end product aligns with the client’s vision and maintains high standards of functionality and aesthetics.

Qualifications:

• Experience in client-facing roles, preferably in web or digital projects.
• Strong understanding of web architecture and best practices.
• Basic knowledge of SEO principles and tools.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• A keen eye for design and an appreciation for high-quality visuals (though no design work is required).
• Familiarity with content creation tools, particularly AI-driven platforms, is a plus.
• Experience in project management or coordination is highly preferred.

Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:

• Paid time off and paid provincial holidays to facilitate strong work-life balance 
• Paid parental leave that provides employees with support and flexibility as they grow their families
• Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc. Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

Notices:

• AI: Levitate will use Artificial Intelligence-supported tools to screen, assess or select applicants at one or more stages of the recruitment process for this position.
• Compensation: Compensation for this position is 65k CAD.
• Vacancy Status: This position is being publicly advertised to support ongoing hiring needs and may be used to fill an existing vacancy or to support anticipated team growth. Depending on business needs at the time of hire, this role may be filled as a backfill or as new headcount.