Web Strategy & Operations Manager

Job Description Summary

Web Strategy & Operations Manager – Omnichannel Engagement Strategy Team
Location: Montreal, #LI-Hybrid
Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.
About The Role:
As the Web Strategy & Operations Manager, you will play a key role in driving Novartis’ digital engagement strategy by overseeing the strategic direction and day-to-day operations of the HCP portal. This role combines strategic planning with hands-on execution, ensuring seamless user experiences, regulatory compliance, and data-driven decision-making. You will collaborate with cross-functional teams and global stakeholders to implement innovative solutions, optimize web performance, and deliver impactful digital initiatives that align with Novartis’ overarching objectives.

Job Description

Key responsibilities:

• Develop and implement web strategies that align with Novartis’ digital objectives and meet the needs of healthcare professionals (HCPs)

• Oversee the day-to-day operations of the HCP portal, including content management, compliance with regulatory requirements, and troubleshooting technical issues.

• Collaborate with cross-functional teams to enhance website navigation, SEO, and personalization for an optimized user experience.

• Measure and report on the performance of the portal, providing actionable insights to drive continuous improvement.

• Act as a liaison between local and global teams to ensure best practices are shared and implemented across markets.

• Lead the execution of key digital initiatives, such as the adoption of Google Analytics 4, ensuring timely delivery and alignment with global standards.

• Manage budgets and vendor relationships to ensure cost-effective and timely delivery of web and digital initiatives.

• Identify and implement emerging web technologies to enhance platform capabilities and collaborate with the global team to communicate the local needs.

Essential requirements:

• Excellent communication skills to engage with cross-functional teams and stakeholders.

• Strong project management skills to handle multiple tasks and deadlines efficiently.

• A true team player, ability to work collaboratively in a team environment, offering insights, ideas, and solutions.

• Exceptional interpersonal and communication skills, capable of presenting strategies and visions to diverse audiences.

• Confident in engaging with stakeholders at various levels, including senior leadership.

Desirable requirements:

• Strong expertise in web analytics tools (Google Analytics, GTM) and CMS platforms (Drupal).

• Experience in healthcare or a regulated industry is an asset.

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model