Job Responsibilities:
- Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
- Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
- Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
- Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
- Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
- Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
- Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
- Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
- Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
- Establish governance, standards and performance measurement for all enterprise web properties
Qualifications:
- 5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
- Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
- Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
- Experience prioritizing and managing web development roadmaps and technology investments.
- Working knowledge of SEO, site search, digital analytics and web performance measurement.
- Experience partnering with IT, development teams and external technology vendors.
- Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
- Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.
Minimum Physical Requirements:
- Using hands, talking, and hearing
This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.
SEE YOURSELF AT ZIEGLER
Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!
The pay range for this position is
$95,100.00 to $118,800.00Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:
Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Skills Required
- 5-7 years of experience in eCommerce, digital marketing, website management, or digital product management
- Experience managing enterprise websites, eCommerce platforms and digital customer experiences
- Strong understanding of conversion optimization, customer journey design and digital commerce best practices
- Experience prioritizing and managing web development roadmaps and technology investments
- Working knowledge of SEO, site search, digital analytics and web performance measurement
- Experience partnering with IT, development teams and external technology vendors
- Strong analytical and business acumen with ability to connect digital performance to commercial outcomes
- Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments
- Minimum physical requirements: using hands, talking, and hearing
What We Do
Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa. We also sell and support Brandt®, Challenger®, LEXION®, Ag-Chem™, Sunflower®, and White Planters® agricultural equipment in Minnesota, Iowa, Wisconsin, and Missouri. Our Vision is to satisfy customers with innovative solutions that set the standard for value in the markets we serve. Our Mission is to enhance the value of the high quality products we supply with support services that together contribute to the success of our customers, their communities and ourselves. We strive for excellence and integrity in the conduct of our business.
