The Role
Lead website optimization by identifying friction through behavioral data, developing hypothesis-driven A/B and multivariate tests, partnering with data, UX, product, and marketing to implement and measure changes that improve engagement and conversion using Heap and Power BI.
Summary Generated by Built In
Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with a data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes.
REQUIRED SKILLS:
- Digital Experience
- Website Optimation
- Conversion Rate Optimization
- Web Analytics Platforms
- HEAP
Job Responsibilities:
- Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
- Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
- Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
- Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
- Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
- Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
- Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
- Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
- Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
- Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.
Required Skills & Experience:
- 4+ years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
- Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
- Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
- Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
- Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
- Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
- Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.
- Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
Skills Required
- 4+ years of experience in website optimization, digital experience, CRO, or similar
- Deep experience with web analytics platforms (Heap, Adobe Analytics, Google Analytics)
- Proficiency with A/B and multivariate testing tools (Dynamic Yield, Optimizely, Google Optimize, Adobe Target)
- Experience leveraging Heap and Power BI to monitor user behavior and site performance
- Strong hypothesis-driven mindset and ability to design, run, and analyze digital experiments
- Advanced analytical skills and ability to work independently on web data and partner with data teams
- Comfortable collaborating with UX, content, product, and engineering teams to implement optimizations
- Strong communication skills to present insights to cross-functional stakeholders
- Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or related field
- Knowledge of digital experience, website optimization, and conversion rate optimization (CRO)
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The Company
What We Do
RCC is a full service IT firm which provides solutions for the development and support of IT infrastructure. We serve a broad range of clients, from large complex enterprises to small and mid-sized companies. RCC is committed to developing IT solutions which enable our clients to achieve their business goals. With over two decades of IT experience, RCC has the skill-set to support all of your IT needs.
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