Job Description
General Summary:
The Digital Marketing Associate Director leads the development, execution, and optimization of customer facing digital capabilities used by commercial teams to engage patients, caregivers, healthcare providers, and payers. This role will work with commercial teams, information technology, multiple vendors and agencies to help ensure the organization's processes, personnel, budget, and platforms are operating effectively to support the commercial business needs across all geographies.
Key Duties and Responsibilities:
- Assists in identifying current and future gaps in the commercial organization's ability to engage customers through digital channels such as websites, emails, and social media
- Works with internal and external stakeholders to prioritize digital capability programs and establish aligned roadmaps to meet prioritized needs
- Ensures roles and responsibilities are clearly documented and communicated to ensure effective delivery of digital programs
- Creates, executes, and communicates performance management plans to continuously improve the digital operating model
- Identifies and manages external agencies and vendors supporting digital programs
- Supports the growth of digital skills throughout the commercial organization
Knowledge and Skills:
- Developing, launching, and optimizing digital programs
- Managing internal and external partner relationships
- Measurement of digital programs
- Web content management
- Advanced skills in digital program budget development and management
Education and Experience:
- Bachelor's degree in relevant discipline
- Typically requires 8 years of work experience leading the delivery of customer facing digital programs to promote products and services to external customers, or the equivalent combination of education and experience
Pay Range:
$162,800 - $244,200Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-EligibleFlex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion – you’re always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Remote
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
What We Do
Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases.
We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases.
Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development.
Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.
