The Role
The Web Marketing Manager will optimize Saviynt's website for performance and conversion, manage web initiatives, and collaborate with various marketing teams.
Summary Generated by Built In
Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.
The Mission: Become Our Digital Growth Engine : Join Saviynt as Our Web Marketing Manager!
Are you ready to be the architect of the digital experience for a global leader in the intelligence age of identity security?
Saviynt isn't just another company—we are redefining identity security, empowering organizations to secure every identity (human and machine) with AI-powered visibility, automation, and control. Our mission is simple: to make identity security intelligent, adaptive, and effortless. Now, we need you to be the driving force that brings that story to life across our entire digital ecosystem.
As our Web Marketing Manager, you won't just manage a website; you'll own the end-to-end strategy, optimization, and performance of Saviynt.com and our microsites. This is a high-visibility, high-impact position where you'll bridge creative vision, technical execution, and analytical mastery to transform our website into a high-performing demand engine.
Your Impact: Key Areas of Command
- Website Vision & Execution: Take full day-to-day ownership of Saviynt.com, ensuring world-class brand consistency, usability, and technical health—from managing uptime and accessibility to maintaining the site roadmap and coordinating with external agencies. You'll be the one aligning the web strategy with our global campaigns and major product launches.
- Conversion Optimization Master: Define and track the key website KPIs—traffic, engagement, and conversion rates—and use that data to fuel growth. You'll actively develop and execute A/B tests and personalization initiatives, using tools like Hotjar or Crazy Egg to analyze user behavior and drastically improve conversion paths. You'll also ensure impeccable tracking, tagging, and attribution in our MarTech stack (HubSpot, Google Analytics, Google Tag Manager).
- SEO & Discoverability Champion: Lead the charge on our SEO strategy. You'll collaborate with content and product marketing to optimize pages for organic search visibility and get technical by configuring robots.txt, LLM.txt, and schema markup to boost performance across both traditional and AI-powered search platforms.
- Cross-Functional Collaborator: Work hand-in-hand with demand gen, content, creative, and product marketing teams to launch high-impact landing pages and coordinate mission-critical site updates for major events like UNLOCK, RSAC, and Fal.Con.
Who You Are
- 5–7 years of experience in B2B web management, ideally in enterprise SaaS or cybersecurity.
- Hands-on experience with modern CMS platforms (HubSpot CMS required).
- Understanding of HTML/CSS. Provide direct support for front-end development, troubleshooting, and rapid prototyping.
- Proficient in Google Analytics, Tag Manager, and SEO tools.
- Strong understanding of UX principles, responsive design, and web best practices.
- Data-driven mindset with the ability to translate analytics into actionable recommendations.
- Excellent project management and collaboration skills; able to manage multiple priorities across teams and time zones.
- Proven ability to take initiative and proactively manage website updates, leveraging an understanding of marketing best practices and organizational priorities to make informed recommendations and implement strategic improvements.
You are a proactive, data-driven leader with a passion for digital marketing best practices and a proven track record in B2B web management.
The Non-Negotiables (Must-Have Qualifications):
Why Saviynt?
This is your opportunity to shape the digital face of a fast-growing global cybersecurity leader. You'll thrive in a collaborative and innovative culture and enjoy a flexible remote work environment with competitive compensation and benefits.
Ready to seize this challenge and fuel our next chapter of growth? Apply now and let's secure the future, digitally!
We offer you a competitive total rewards package, learning and tremendous opportunities to grow and advance in your career. At Saviynt, it is not typical for an individual to be hired at or near the top of the range for their role and final
compensation decisions are dependent on many factors including, but are not limited to location; skill sets; experience and training; licensure and certifications; and other relevant business and organizational needs.
You may also be eligible to participate in a Saviynt discretionary bonus plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
If required for this role, you will:
- Complete security & privacy literacy and awareness training during onboarding and annually thereafter
- Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):
> Data Classification, Retention & Handling Policy
> Incident Response Policy/Procedures
> Business Continuity/Disaster Recovery Policy/Procedures
> Mobile Device Policy
> Account Management Policy
> Access Control Policy
> Personnel Security Policy
> Privacy Policy
Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!
Saviynt is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Top Skills
CSS
Google Analytics
Google Tag Manager
HTML
Hubspot Cms
Seo Tools
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The Company
What We Do
Saviynt’s Enterprise Identity Cloud helps modern enterprises scale cloud initiatives and solve the toughest security and compliance challenges in record time. The company brings together identity governance (IGA), granular application access, cloud security, and privileged access to secure the entire business ecosystem and provide a frictionless user experience.
