Key responsibilities
Define and manage the global website content to support brand, campaign, and product goals.
Oversee content updates, launches, and optimizations across global and local web pages.
Ensure SEO/AEO/ GEO best practices and user experience (UX) principles are applied globally.
Partner with creative and brand teams to maintain a cohesive look and tone of voice across all digital touchpoints.
Provide brand and creative guidelines to regional teams and agencies.
Collaborate with local marketing teams to adapt and localize global campaigns for regional websites.
Act as the main liaison between global and regional web managers to ensure alignment on priorities, content launches, and performance goals.
Gather insights and feedback from local markets to inform global web strategy.
Manage relationships with digital and creative agencies, including web developers, UX/UI designers, and content partners.
Define project briefs, timelines, and deliverables for agency-led website initiatives.
Monitor performance and quality of agency output against agreed KPIs
Work with analytics teams to track website KPIs, including traffic, engagement, and conversion rates.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
5+ years of experience in web content management, digital marketing, or global brand management.
Strong understanding of CMS platforms (e.g., WordPress, AEM, Contentful).
Experience working with creative and digital agencies.
Excellent project management and cross-functional communication skills.
Fluency in English; additional languages are a plus.
Global or regional experience (multi-market coordination) strongly preferred.
Strategic thinker with a creative eye and operational discipline.
Strong collaborator who can balance global brand standards with local market needs.
- Hands-on experience with Webflow or similar web design platforms.
Advance understanding of HTML and CSS for content editing or QA.
Familiarity with SQL and data analytics for performance reporting.
Exposure to A/B testing and personalization tools.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
Skills Required
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 5+ years of experience in web content management, digital marketing, or global brand management
- Strong understanding of CMS platforms
- Experience working with creative and digital agencies
- Excellent project management and cross-functional communication skills
- Fluency in English; additional languages are a plus
- Global or regional experience (multi-market coordination) strongly preferred
- Hands-on experience with Webflow or similar web design platforms
- Advance understanding of HTML and CSS for content editing or QA
- Familiarity with SQL and data analytics for performance reporting
- Exposure to A/B testing and personalization tools
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
