We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
Position Summary: The Web Lead is responsible for managing and optimising our commercial websites to deliver exceptional user experiences and drive lead generation. This role focuses on website management, conversion rate optimisation (CRO), user journey improvements, and data-driven insights, with a strong understanding of web technologies and analytics. The Web Lead will also lead website migration projects, act as a technical partner to the Digital Marketing Managers, and ensure digital platforms are optimised for performance, usability, conversion, and emerging technologies such as AI and LLMs (commonly referred to as GEO/AIO). While technical proficiency is important for collaboration and troubleshooting, this is not a full-stack development role. Experience with SEO is highly valued but secondary to website performance and user experience.
Key accountabilities and responsibilities:
Website Management: Own day-to-day site operations, including page creation, content updates, and CMS configurations (Umbraco, Webflow, WordPress).
Conversion Optimisation: Develop and implement CRO strategies to improve engagement and conversion rates.
Analytics & Reporting: Use GA4, Google Tag Manager, and Looker Studio to track performance, analyse data, and provide actionable insights.
User Experience: Enhance site usability and user journeys through continuous testing and optimisation.
Technical Collaboration: Work closely with developers and marketing teams to deliver enhancements and troubleshoot issues.
SEO & GEO/AIO: Support initiatives across technical and content dimensions to maintain organic visibility and optimise for AI-driven search and LLMs.
Projects: Lead website migration and integration projects, ensuring smooth execution and minimal disruption.
Testing: Conduct A/B and functionality testing to validate improvements.
Key performance indicators:
Conversion rate improvements and lead generation volume/quality.
Growth in organic traffic and visibility. .
Impressions, clicks, and click-through rate (CTR) performance.
Successful implementation of SEO and CRO initiatives.
Timely delivery of technical enhancements, migrations, and updates.
Accuracy and clarity of reporting dashboards and insights.
Quality and stability of CMS configurations and updates.
Skills, knowledge, experience & qualifications:
Skills & Knowledge:
Strong understanding of CRO principles, UX best practices, and data-driven optimisation.
Proficiency in analytics tools including Google Analytics (GA4) and Google Tag Manager.
Skilled in creating reports and dashboards in Looker Studio for actionable insights.
Advanced familiarity with CMS platforms such as Umbraco, Webflow, and WordPress for website management.
Practical knowledge of SEO (technical, on-page, off-page) and GEO/AIO (optimisation for AI and LLMs).
Familiarity with HTML, CSS, and basic JavaScript for troubleshooting and collaboration.
Ability to communicate technical concepts in an accessible manner to non-technical stakeholders.
Familiarity with heatmapping tools (e.g., HotJar, Clarity) and testing platforms for A/B and multivariate testing.
Understanding of structured data, schema markup, and emerging best practices for AI-driven search.
Knowledge of accessibility standards and compliance for web usability.
Basic image editing capabilities for web content updates.
Commercial acumen and a customer-centric approach.
Experience:
Proven experience in digital marketing roles with a focus on website optimisation.
Track record of delivering technical digital projects and enhancements.
Experience managing website migration projects.
Experience with CMS platforms and making advanced configuration changes.
Familiarity with a wide range of digital tools including:
Google Analytics
Google Search Console
Google Optimize or similar
SEMrush or similar
Heatmapping tools (e.g., Clarity, HotJar)
Looker Studio
Qualifications:
Tertiary qualifications in marketing, communications, or digital media (preferred).
Background in web development is useful but not essential.
Certifications in CRO, analytics, SEO, or GEO/AIO are advantageous.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.
Top Skills
What We Do
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, the US and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative Access Workspace cloud solutions transform the way business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people.
