Web Growth Manager

Posted 4 Days Ago
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İstanbul, Fatih, İstanbul, TUR
In-Office
Mid level
Artificial Intelligence • Edtech • Natural Language Processing • Software
The Role
Lead web user acquisition and conversion for a subscription-based AI language app. Manage paid channels, optimize funnels and LTV, run A/B tests, collaborate with product/design/data/engineering, and identify new channels and markets.
Summary Generated by Built In

At Lucida AI, we're building one of the fastest-growing AI language learning apps in the world.

Millions of learners across 130+ countries use Lucida to improve their speaking skills through AI conversations. Together, they've already completed billions of speaking minutes. Backed by $9M in funding, we're building the future of AI-powered learning.

We're looking for a Web Growth Manager to help us scale our web business and accelerate subscription growth across global markets.

What You'll Do
  • Own web user acquisition across Meta, Google, TikTok, and other paid channels.
  • Optimize the entire web funnel—from landing pages and onboarding to checkout, subscription conversion, retention, and LTV.
  • Monitor and improve key metrics including CPA, ROAS, CAC, CVR, AOV, and payback.
  • Work closely with Product, Design, Creative, Data, and Engineering teams to improve website performance and conversion.
  • Plan and execute A/B tests across landing pages, pricing, paywalls, checkout flows, and creatives.
  • Identify new acquisition channels, growth opportunities, and international markets.

RequirementsWhat We're Looking For
  • 3+ years of experience growing subscription-based web products.
  • Strong experience with Meta Ads and Google Ads.
  • Deep understanding of web analytics, attribution, and conversion optimization.
  • Experience with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and server-side tracking.
  • Strong analytical mindset and experience improving conversion rates and LTV.
  • Comfortable working in a fast-paced startup environment.
Nice to Have
  • Experience with CRO (Conversion Rate Optimization).
  • Experience with tools such as VWO, Optimizely, or similar A/B testing platforms.
  • Experience growing AI-powered or SaaS products.
  • Familiarity with SQL or BI tools.
  • You actively use AI tools in your daily workflow.

BenefitsWhat We Offer
  • Competitive salary
  • Private health insurance
  • Latest Apple equipment
  • Learning & development budget
  • Flexible working environment
  • Team events and offsites
  • Be part of a fast-growing AI startup backed by $9M in funding

Skills Required

  • 3+ years of experience growing subscription-based web products.
  • Strong experience with Meta Ads and Google Ads.
  • Deep understanding of web analytics, attribution, and conversion optimization.
  • Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and server-side tracking.
  • Strong analytical mindset and experience improving conversion rates and LTV.
  • Comfortable working in a fast-paced startup environment.
  • Experience with Conversion Rate Optimization (CRO).
  • Experience with VWO, Optimizely, or similar A/B testing platforms.
  • Experience growing AI-powered or SaaS products.
  • Familiarity with SQL or BI tools.
  • Active daily use of AI tools.
Am I A Good Fit?
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The Company

What We Do

Lucida AI is an AI-powered language learning platform and speaking coach that helps professionals and business teams enhance their English communication skills through real-time conversational practice, speech processing, and voice-based learning.

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