As Alma’s global Web Expert, you will be the driving force behind the experience and performance of our global web ecosystem—including the main site, subsidiary sites, product mini-sites, and other sites. You’ll manage seamless, high-performing journeys that grow brand awareness, organic reach, and qualified demand, while enabling partners and regions. Sitting at the intersection of marketing, UX, conversion, and technology, you’ll translate creative concepts and business goals into secure, fast, accessible, localization-ready web experiences.
Key responsibilities:
- Oversee the WordPress multisite environment (global, subsidiaries, mini-sites) in partnership with vendors and IT.
- Set web experience standards (UX & SEO guidelines, accessibility, performance thresholds, design systems) and ensure consistent application across sites.
- Govern localization workflows with and ensure timely, high-quality rollouts across country sites.
- Own GA4 and GSC analytics; maintain standard dashboards showing traffic, engagement, conversions, and Core Web Vitals.
- Translate data into clear insights and actions; recommend experiments (A/B or controlled changes) to lift conversion and user satisfaction.
- Report progress against quarterly targets to marketing leadership and regional stakeholders.
- Lead day-to-day collaboration and SLAs with vendors (multisite dev, SEO, hosting, translations).
- Align with Content, Product Marketing, Regional Marketing, Compliance/Regulatory, Legal, and Sales/CRM to deliver web changes that meet market and regulatory requirements.
- BA/BS in a relevant field is an advantage (Computer Science, Web Development, Information Technology) or equivalent work experience (must).
- 3-5 years leading large/complex WordPress multisite or enterprise web ecosystems with multilingual/localization.
- Demonstrated success improving UX, Core Web Vitals, and SEO while driving measurable outcomes (organic growth, conversion, partner engagement).
- Proven leadership of cross-functional and vendor-involved projects from concept to launch in a regulated or highly scrutinized industry (medical device a plus).
- Design & UX/UI sensibility: deep understanding of UX/UI principles and CRO is essential.
- Front-end proficiency: hands-on HTML/CSS/JS.
- CMS expertise: Advanced WordPress, Drupal multisite administration; governance for roles/permissions, staging, and content workflows.
- SEO & Data: Technical SEO (GSC, sitemaps, schema, redirects, CWV), GA4, dashboards, SEMrush, and A/B testing tools.
- Performance & Security: CDN/cache tuning (Cloudflare, Nitropack), WAF/SSL/TLS, DNS, backups, uptime monitors, incident playbooks.
- Content Ops: Briefing, editorial QA, claims/compliance tracking, WCAG conformance; webinar and video ops (Vimeo, Zoom).
- Data-driven, highly organized, and detail-oriented with excellent project management abilities.
- Strong collaboration and communication skills for working within cross-functional, international teams.
- Fluent in English; additional languages an advantage.
Top Skills
What We Do
You already know we create amazing technology that helps millions around the world to live better, more confident lives. You also know that we are at the top of the medical aesthetic market.
But we’re here to tell you we are way more than that.
We realized that in the modern life, a better way to make innovative technology, is understanding what our partners and their patients really want. To put people and their needs first. So we became better at listening and translating the true needs of your patients into outstanding and cutting-edge technology.
We are transforming together. With you. This is what we been doing for the last 20 years. This is what got us to be a leading player in the medical aesthetics field. We take pride being number 1 in China and number 3 globally, and we owe this accomplishment to our people, our partners and our daring spirit. We infuse this spirit in everything we do and we invite you to join us.
Whatever comes next we are there.
Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets.
Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners around the world.
With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma's mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology. We enable practitioners to offer safe, effective and profitable aesthetic and surgical treatments to their patients, while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.
