We’re looking for a Web Experimentation Strategist to help our marketing and product teams drive improvements in acquisition, engagement, and retention through iterative experimentation. You’ll identify and prioritize growth opportunities, develop bold and exciting hypotheses, run rigorous tests, analyze the results, share the insights across teams, and
iterate. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Canada and the United States. In this role, you will report to the Manager, Web Experimentation.
WHAT YOU’LL DO:
- Prioritize and execute the experimentation roadmap.
Responsible for end-to-end experimentation process including:- Facilitating ideation and hypothesis development sessions with stakeholders helping teams prioritize based on effort and expected impact (likelihood of success and magnitude of impact).
- Coordinating efficient experiment execution, experiment analysis, and iteration on results.
- Drawing on stakeholder expertise, lead cross-functional teams in critical thinking and logic discussions in order to embrace and implement experimentation, assess risk/impact, and consider full experiment lifecycle.
- Educate stakeholders inside and outside the Marketing Growth team on the nuances and strategy of testing in a clear, digestible way, including: statistical significance, risk mitigation, time to test against opportunity cost of speed, and confidence/impact relation. This can be through presentations, 1:1 and group discussions, and as opportunities arise while working on experiments with teams.
- Facilitate the identification and occasionally proactively propose creative solutions for ‘difficult to test’ and ‘difficult to measure’ problems.
- Partner closely with copywriters, UX and UI designers, developers, and project managers to ensure rigorously executed experiments.
- Document experiments and actively share insights with cross-functional departments and senior stakeholders to ensure that the organization is educated in new learnings.
- Other related duties as assigned.
WHAT YOU’LL NEED:
- Strong experience in digital marketing / web strategy in fast-paced digital environments, preferably B2B SaaS
- Strong experience running experiments (A/B tests, conversion rate optimization)
- Managing and owning A/B tests through all stages (ideation, prioritization, design, prototyping, building, QA, running, and analyzing results)
- Understanding of different digital channels (eg. email, paid media, website, social, etc.) that play a role in driving acquisition, engagement and retention
- Passion for challenging the status quo and getting buy-in from stakeholders
- Understanding of how to develop testing strategies out of ideas
- Experience in executing experiments with multiple stakeholders and of various scope
- Experience building test variations using JavaScript, HTML, and CSS to build MVP test variations without requiring developer support on every idea.
- Deep working knowledge of these or similar tools: GA4, Optimizely, Mutiny, Jira, Excel, Tableau, Contentful, FullStory.
- Understanding of how to analyze an experiment and how to action based on performance.
- An eye for details to document and catalogue strategies, results and insights
- Ability to present and articulate strategies, results and insights to the team, the wider org and senior management
- Priority Setting: focuses time/energy on the most important issues/opportunities.
- Clearly understand how to assess the importance of tasks and decisions
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-IA
Canada Pay Range For This Role
$78,400—$109,800 CAD
US Pay Range For This Role
$83,100—$116,300 USD
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What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business. How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media. Put simply, we help our customers with: Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business. Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale. Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
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