The Role
The Web Experience Manager will optimize Comply's website strategy, manage UX/UI enhancements, and oversee SEO and CRO initiatives to boost engagement and conversions.
Summary Generated by Built In
Who Are We:
Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence.
Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs.
To learn more about Comply, visit comply.com
The Role:
We’re seeking a strategic and hands-on Web Experience Manager to own and optimize our website experience end-to-end. Reporting to the Director of Digital Marketing & Website, this role is critical in driving organic traffic, increasing engagement and conversions, and ensuring our web presence aligns with the needs of today’s regulated financial services firms.
You’ll lead efforts across SEO (including AI-powered search), UX design, website creative, analytics, CRO, and performance reporting—translating data into actionable insights and continually improving how users engage with the Comply brand online.
Key Responsibilities:
- Website Experience & Strategy:
- Lead the day-to-day management, maintenance, and optimization of Comply's WordPress website
- Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
- Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.)
- SEO & Generative Engine Optimization (GEO):
- Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
- Implement best practices across on-page SEO, structured data, and internal linking
- Partner with the content team to optimize site content for AI-driven search engines and generative platforms (GEO)
- CRO & Lead Conversion:
- Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
- Run and report on A/B tests for site structure, CTAs, forms, and landing pages
- Collaborate with sales and demand gen teams to align site experience with funnel goals
- Analytics & Reporting:
- Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
- Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
- Use data to recommend and implement ongoing optimizations
Requirements:
- Must-Have Skills & Experience:
- 4–6 years of experience in a web-focused marketing role
- Hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
- Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
- Demonstrated ability to manage website projects and implement UX/UI improvements
- Experience with conversion rate optimization and tools like Qualified or similar
- Bonus Experience:
- Familiarity with tools like 6Sense, HockeyStack, Hotjar, or Crazy Egg
- Experience optimizing for B2B SaaS or compliance/regtech brands
- Basic knowledge of HTML/CSS, WordPress plugins, and third-party integrations
Who You Are:
- Analytical and data-driven with a creative edge
- Curious about AI and the future of search and digital experience
- Collaborative, cross-functional, and comfortable managing multiple stakeholders
- Highly organized with strong project management skills
- Always seeking ways to improve, optimize, and elevate the digital experience
To learn more about our values, mission and the wide-range of perks offered to employees at Comply, visit https://www.comply.com/careers/.
Comply is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
Comply is aware of scammers posing as Comply employees and extending job offers via direct messaging, texts and social media platforms. These are fraudulent and should be treated as such. To learn more about this, please review our Statement of Fraudulent Job Offers.
Top Skills
A/B Testing Tools
Ga4
Google Search Console
Hubspot
Looker Studio
Salesforce
Semrush
Wordpress
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The Company
What We Do
At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of firms includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world’s largest financial institutions. Clients throughout our portfolio of firms enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions.
Learn more at comply.com.
