Web & Digital Communications Strategist /Communications Specialist 3

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Job Description

Position Purpose

Under the direction of the Director of Marketing and Communications, this position serves as the College’s web and digital communications subject-matter expert. The position develops, coordinates, implements, and evaluates website, digital content, social media, advertising communications, and related communications strategies that support enrollment, institutional priorities, stakeholder engagement, public awareness, and the College’s reputation.

The position leads website communications strategy, web governance, digital content, accessibility, search visibility, analytics, social media communications, and assigned advertising communications. It also provides expert communications consultation and support for assigned College and cross-divisional initiatives and public and media relations activities.

Through consultation, content development, communications planning, performance evaluation, training, and vendor coordination, the position helps ensure that College communications are clear, accurate, accessible, audience-centered, consistent, and aligned with institutional goals.

Position Responsibilities

• Lead website communications strategy, governance, accessibility, and projects.

• Lead web content strategy, search visibility, and content coordinator support.

• Lead social media communications and support advertising campaign development.

• Conduct research and evaluate communications effectiveness.

• Develop and coordinate communications plans for college initiatives and support public and media relations.

• Support departmental and institutional operations.

Salary Range:

The salary range for this position is $32.97 - $48.60/hour.

(DOQ – Salary Placement will be done at time of hire.)

Minimum Qualifications (must have at time of application)

• Three years of professional experience in web communications, digital communications, marketing communications, public relations, strategic communications, or a related field. A Master's degree may substitute for 18 months of experience; a Bachelor's degree may substitute for one year of experience; and an Associate's degree may substitute for six months of experience. Degree must be in a related field.

• Experience developing and implementing communications strategies or plans and consulting with managers, departments, or internal clients regarding audiences, messages, channels, and communications practices.

• Experience writing, editing, reviewing, and publishing public-facing content for websites, social media, advertising, public relations, or related communications channels using plain-language and audience-centered practices.

• Experience coordinating website content strategy, web governance, user experience, search visibility, or digital communications within a content management system.

• Knowledge of digital accessibility requirements and practices, including ADA and WCAG standards, sufficient to guide web content and coordinate compliance efforts.

• Experience developing and evaluating social media or integrated campaign communications and using analytics, audience research, stakeholder feedback, or campaign data to recommend improvements.

• Project management and interpersonal skills sufficient to manage multiple priorities, coordinate vendors and other contributors, provide consultation and training, meet deadlines, and exercise independent professional judgment.

Preferred Qualification  (desired but not expected to have to enter job)

• Bachelor’s or graduate degree in communications, journalism, public relations, marketing, digital communications, web communications, or a related field; or a position-related professional certification in digital accessibility, web analytics, project management, digital marketing, content strategy, or a related area.

• Experience working in higher education, government, or another complex public-sector organization.

• Experience managing content and governance for a large or complex website using Drupal, WordPress, LiveWhale, or a comparable content management system.

• Experience using GA4, Looker Studio, Google Tag Manager, Salesforce, social media analytics, media-monitoring platforms, or comparable tools to evaluate performance and inform communications decisions.

• Experience managing web development, accessibility, digital advertising, media agency, analytics, or communications vendors, including developing requirements, coordinating deliverables, and evaluating performance.

• Experience conducting user research, usability testing, focus groups, content testing, or stakeholder engagement activities, or developing and delivering communications training.

• Experience supporting public and media relations, leadership communications, or emergency, sensitive, or rapidly developing communications.

Other Requirements

To facilitate proper crediting, please ensure that your resume clearly describes your experience in areas listed and indicates the beginning and ending month and year for each job held. 

This position requires successful completion of employment references and a driver’s license background check. 

Work Shift (Hours / Days of work)

Monday – Friday 8:00am – 4:30pm

Telework (Yes/No)

Yes - *This position is currently approved for up to 100% telework. Occasional on-campus attendance may be required for meetings, events, training, or other essential business needs. Telework arrangements are subject to applicable College and Minnesota State policies and may be modified based on future institutional or operational needs.

Application Procedure

Internal Applicants - Please make sure your application materials reflect how your name appears in Workday.

All current Century College and Minnesota State employees will need to log into Minnesota State Main Workday to apply for the position via the Jobs Hub. The Jobs Hub can be found under the Menu, in the upper left-hand corner of Workday, under the Apps, and then Jobs Hub. Employees may also search for “Browse Jobs – Employees” in Workday via the search bar at the top to view open positions.

External Applicants - Please make sure to use your legal name on your application materials.

Applicants not currently employed by Minnesota State can access the Minnesota State Workday Career Site for External Applicants

to search and apply for jobs, and to check the status of applications. Those applying for a position will be prompted to create a profile in Workday. This does include other state of Minnesota employees who work for agencies other than Minnesota State.

Please upload the following documents to your application.

• Cover letter/letter of interest.

• Current resume.

You can upload the required application documents under the cover letter/resume section with a maximum total of 5 documents. If you have more than that then they will need to combine documents to upload. Photographs do not download with the rest of your application documents, so please make sure all your documents are PDF or Word documents.

These documents should be word documents or PDF (no jpeg) and are required for your application to be considered complete so not attaching all the required documentation will not allow you to move forward in the process.

Candidates having issues with job applications (i.e., unable to apply) or needing accommodations can email: [email protected] . Inquiries about application status or general questions about the position should be directed to [email protected]

For additional information about the application process, go to our Employment page on our main Century College site, https://www.century.edu/home/employment/, click on Current Employment Opportunities for more information.

Minnesota State does not authorize the use of E‑Verify for employment purposes, and Century is unable to consider candidates who require employment sponsorship, as the associated costs are prohibitive for the college.

About

Century College is a 2-year community and technical college in White Bear Lake, Minnesota. As one of the largest two-year colleges in Minnesota, we serve nearly 18,000 credit and non-credit students every year.

We offer degrees, diplomas, certificates, and courses in general education and transfer, business, human services, health sciences, technology, engineering, applied design, industrial, and non-credit workforce training.

With various student support and student life opportunities, including athletics, student clubs and organizations, campus theatre, Multicultural Center, LGBTQ Center, Veterans Center, and much more, Century College provides a welcoming and vibrant campus community.

As a “community” college, we care about our locality. We are engaged, connected, and a resource within our local communities, including K-12 and workforce/industry partners.

Century College. Discover What’s Next!

To learn more about Century College or Minnesota State, visit https://www.century.edu/ or www.minnstate.edu

For questions, please contact Century College Human Resources at [email protected]

Notice of Annual Security Report Availability: Century College is committed to assisting all members of our community in providing for their own safety and security.  The Annual Security Report is available on the Century College Department of Public Safety website at https://www.century.edu/home/public-safety   If you would like to receive a paper copy of the Annual Security Report which contains this information, you can contact the Century College Department of Public Safety on East Campus room E1411 or by calling 651-444-2910.

Link to Century College’s Non-Discrimination Statement

https://www.century.edu/about/non-discrimination-statement

Benefits Information:

At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.

To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.

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