Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Web Developer
Company: Allied Global Marketing
Location: US, Remote
Department: Strategy & Innovation
Reports To: VP, Data & Technology
Employment Type: Full-time
About Us
Allied Global Marketing is renowned for pushing the boundaries of marketing technology. We specialize in creating impactful strategies that drive client success. We’re looking for like-minded individuals who excel in dynamic environments and are driven to make a difference.
Why We Need You
As Web Developer, you will take charge of our web development tasks, including SEO, and development of HTML emails. This role requires a creative problem-solver who can push the boundaries of web technologies while optimizing for search engines.
Responsibilities
- Web Development: Develop and maintain sophisticated agency and client websites using modern web technologies and frameworks. Implement complex features and functionality to enhance user experience and website performance.
- Innovative SEO Strategies: Develop and implement cutting-edge SEO techniques that go beyond traditional practices. Apply web development expertise to create unique SEO solutions that give clients a competitive edge in search rankings.
- Technical SEO Implementation: Conduct technical SEO audits and implement advanced optimizations, including schema markup, site speed improvements, and mobile optimization.
- Technical CRM / Email Development: Code and customize responsive email templates using HTML/CSS, ensuring seamless integration with CRM platforms. Implement dynamic content and personalization strategies to enhance email performance and engagement.
- Full-Stack Development: Collaborate with the development team on full-stack projects, contributing to both front-end and back-end development as needed.
- Performance Optimization: Continuously improve website performance, focusing on core web vitals and other key metrics that impact both user experience and search engine rankings.
- Client Consultation: Provide expert advice to clients on web development best practices and advanced SEO strategies. Translate complex technical concepts into easy-to-understand terms for non-technical stakeholders.
- Innovative Problem Solving: Think outside the box to develop creative solutions for complex web development and SEO challenges. Stay ahead of industry trends and algorithm updates.
- Analytics and Reporting: Setup and analyze advanced web analytics (GA4) and SEO performance metrics. Provide data-driven insights and recommendations for continuous improvement.
- Successfully manage multiple projects at the same time.
Qualifications
- Web Development Expertise:
- HTML, CSS, JavaScript, and modern frameworks (e.g., React, Vue.js, Angular)
- Experience with server-side languages (e.g., PHP, Python, Node.js)
- Proficiency in version control systems (e.g., Git)
- Experience with API development and integration
- CRM Skills:
- Proficiency with major CRM platforms (e.g., Salesforce, HubSpot, MS Dynamics) for seamless integration and execution of email marketing campaigns.
- Ability to code and customize responsive HTML email templates, ensuring compatibility across various email clients and devices.
- Expertise in integrating dynamic content, personalization, and segmentation within email campaigns to enhance engagement and deliver targeted messaging.
- Experience in A/B testing email templates and analyzing performance metrics to refine strategies and maximize open and click-through rates.
- Knowledge of email deliverability best practices, including managing sender reputation and avoiding spam filters.
- Familiarity with automation tools to set up trigger-based email campaigns and workflows that align with the customer journey.
- SEO Skills:
- Deep understanding of search engine algorithms and ranking factors
- Expertise in technical SEO, including site architecture, crawlability, and indexation
- Experience with advanced SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Knowledge of international SEO and multi-language site optimization
- Technical Proficiency:
- Excellent problem-solving skills with the ability to debug complex issues
- Experience with performance optimization techniques and tools
- Familiarity with serverless architectures and cloud platforms (e.g., AWS, Google Cloud)
- Analytical Skills:
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Ability to derive actionable insights from complex data sets
- Experience with A/B testing and conversion rate optimization
- Innovative Thinking:
- Demonstrated ability to develop creative solutions to technical challenges
- Keen interest in emerging web technologies and SEO trends
- Proactive approach to learning and implementing new techniques
Experience
- 5+ years of professional experience in web development
- 3+ years of experience in advanced SEO techniques and strategies
- Portfolio demonstrating complex web projects and successful SEO implementations
- Track record of improving search rankings and organic traffic for client websites
Details:
- Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
#LI-Remote
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Top Skills
What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
